JADE IMAGINE share new single and video “The News”. Debut album ‘Basic Love’ out August 2nd via Marathon Artists!

July 17, 2019


– Share new single and video “The News”
– Debut LP ‘Basic Love’ due August 2nd via Marathon Artists

Melbourne-based jade imagine have shared a new single and video “The News”, taken from their upcoming debut LP Basic Love, due for release August 2nd via Marathon Artists & Courtney Barnett’s label Milk! Records. 

About the track front-woman Jade McInally says: “I really can’t keep up with the news. No word of a lie. A story about accepting the fact that the wheels will always be turning, whether you like it or not. Sometimes it makes me angry. Sometimes I can’t stay on top of it all. This song wasn’t really in the mix to go on the record at first, but [producer/guitarist] Tim kept pushing to explore it… and it became one of the funnest and most playful to record.”

Basic Love is the debut LP by Melbourne’s jade imagine. A powerful exploration of the simple vs. the abstract, Basic Love is an existential ride that shimmers through its playful pop-tones and stripped back nature. Emotionally dictated by the wit and noir of Jade McInally (vocals, guitar, synths) and propelled by a band that seamlessly fuses together elements of synthwave and art-rock, this album is an impressive culmination of jade imagine’s signature style of bleak pop and contemplative new-wave. 

Basic Love speaks of the internal and emotional monkey grip that exists within our generation — it’s all meant to feel good even if everything is sinking. Written half in the Sunshine Coast and Melbourne, this album encapsulates both the magic and the struggle of existing in a society that’s trapped in-between worlds; the romantic vs. the sci-fi. 

From the opening track “Gonna Do Nothing”  – a Kraut-pop anthem that oscillates between LA glam and robotic surf-rock  – the band works collaboratively to build a system of sonic dualisms that portray the conflicting moodboards of our modern day world. Basic Love is a calculated push and pull that tries to reconcile the experiences of living in a beach town that’s been suburbanized to the point of dullness vs. living in a city where your dreams are industrialised to the point of turning into capital.

This album is full of wonderings about nature as much as the cogs of capitalism. “The Weekend” opens with the line ‘Coast to coast, what I’d like most is to live over there’  yet this assertive optimism quickly becomes a lament of the ‘9-to-5 mentality’ and the depressing idea that weekends are the only time one has to be free. Supported by a repetitive and punchy instrumentation, the mechanical beat beneath the surf-pop vibe of the melody nicely adds to the subject matter of the song. 

With a line up composed of Liam “Snowy” Halliwell (The Ocean Party, Ciggie Witch) on bass, producer/guitarist Tim Harvey (Emma Louise, Real Feelings) and James Harvey (Teeth and Tongue) on drums, Basic Love has a truly dynamic essence. Each member plays a role which tightly considers each sun-filled texture against the bleak nature of Jade’s poetic observations.

The production behind Basic Love nicely adds to the dualistic feel of the album, recording each track live and using exclusively analog instruments to form an organic but artificial sensation. Produced and mixed by Tim Harvey with the jumping off point and guidance of Jade’s vision, each track lays gently over a bed of analogue warmth, alluding to past and future technologies and capturing the intimate essence of lo-fi recordings. It has a cohesive yet fluid sound achieved by an impeccable balance that prioritises the space and dynamics between instrumentation and vocals. It’s a neat and timeless production reminiscent of bands like Talking Heads, Broadcast, Blondie, Sonic Youth and Mazzy Star. 

Following their debut EP “What The Fuck Was I Thinking?”  (Milk Records, 2017), in Basic Love each member of jade imaginehas consolidated their skills and role as part of a unit to create a powerful album in close consultation with each other. It’s an intimate collaboration where consideration and attention to detail create songs that speak of the personal as much as the political with much lyrical efficiency and technical poeticism.

Basic Love track list:

1. Gonna Do Nothing 
2. The News
3. Big Old House
4. Remote Control
5. I’ll Take You There
6. The Weekend
7. Cut Me Off
8. Past Life
9. Get Out Of Your Head
10. Don’t Say It’s Over

Pre-order album:

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