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Holy Moly & The Crackers share video for “Upside Down” from upcoming album Take A Bite out 5th April

March 22, 2019
Photo Credit: Craig Newton

Holy Moly & The Crackers
share video for “Upside Down”
from upcoming album
Take A Bite out 5th April 

Holy Moly & The Crackers make riotous party music for the masses. Their upcoming album, Take A Bite (released April 5th 2019), is concise, passionate take on folk, blues and indie rock. The sound of a band who have been searching and experimenting for several years; arriving at a place where they can say “this who we are and this is where we want to go”. The band’s latest single, the effervescent “Upside Down”, crystallizes this approach to performance and songwriting over a thrilling 3 minutes.

Another co-write between singer Ruth Patterson and accordion player “Squeezebox” Rosie Bristow(authors of the band’s breakthrough single “Cold Comfort Lane” from 2017), “Upside Down” is inspired by the travelling circuses of North East England. Rosie, who works with the circus when she’s not touring with the band, says: “I’ve met some very weird, beautiful and talented performers from all over the world, and been invited to some crazy festivals and big top shows. I’m now even working on an act myself involving playing a tiny accordion whilst hanging upside down.”

Ruth brings the disco, vibe and groove. “When Rosie showed me the lyrics and the riff. I knew there was something in this – I could hear Dead or Alive, ABBA, The Gossip: It’s a style we’d never done before, and yet if felt so ‘us’. It needed a chorus, and a beat, but it was very a natural process.” 

The release is accompanied with a storming new rock performance video, capturing the infectious energy of one of the UK’s best live acts in its natural habitat. “Our basic concept was a ton of lights and strobes, and we went from there,” continues Ruth. “We filmed in Newcastle’s circus school, which felt right for the song, and it was madness. Everything went wrong that could have gone wrong, but I think it’s our best video yet, which makes it even better! That’s down to the relationship we’ve got with our video director, Craig Newton, who has made all our recent videos. He tours and films with rock bands like Counterfeit and Hello Operator, so we knew this video would be perfect for him. We wanted to show off the band, instruments in hands, at full throttle. It’s a statement: this is a gig you don’t want to miss!”

 “Upside Down” is the second single from Holy Moly & The Crackers’ new album Take A Bite, which combines pop song craft with stomping, four to the floor backing, demonstrating the Newcastle-based sextet’s commerciality and ambition, as well as their ability to tackle personal lyrical fare. The new album further adorns their naturally expressive take on British folk with sizeable dollops of rock’n’soul, sharp indie-rock, vulnerable balladeering and festival-ready psychedelic trips towards the Middle East.

The album is released on 5th April, on the band’s own label, Pink Lane Records, backed by an extensive UK tour.

LIVE DATES:
4 April – Liverpool, O2 Academy 2
5 April – Newcastle, Cluny – SOLD OUT
6 April – Stockton, Georgian Theatre
7 April – Hull, The Welly
10 April – Leicester, The Musician
11 April – Birmingham, O2 Academy 3
12 April – Sheffield, Greystones
13 April – Manchester, Band On The Wall
19 April – Edinburgh, Sneaky Petes – SOLD OUT
20 April – Aberdeen, The Tunnels
21 April – Galashiels, Mac Arts Theatre
10 October – London, Scala

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