False Advertising Reveal New Track ‘Not My Fault’ + SXSW Appearances + UK Dates

February 18, 2017

Stream New Single ‘Not My Fault’ Released 31st March 2017

Official SXSW Festival Showcase Appearances + UK Live Dates + Festival Appearances Announced


FALSE ADVERTISING are pleased to announce they will release their new single ‘Not My Fault’ on the 31st March alongside news of several appearances at this year’s SXSW Festival in Austin, Texas as an official showcasing artist.

The single was picked by John Kennedy at Radio X as his Exposure Hot One last night and is the first in a run of standalone releases that the band plan to drop throughout the first half of this year, building on their caustic, fuzz-drenched approach to alternative rock carrying echoes of underground ‘90s champions Cave In, Hundred Reasons, Idlewild and Garbage.

This time around the song writing has been given a healthy shot in the arm with a dose of mainstream-friendly hooks which are new to the False Advertising arsenal; elsewhere it’s business as usual with a veritable wall of noise collapsing into a gorgeous and sombre middle eight.

Lyrically, much of the new material is about feeling held back and being out of control of your own destiny, whether it’s due to your social class, job, appearance or gender. It’s about being part of a generation who often feel they’ve been sold a lie, being limited by an authority figure’s point of view, and trying to circumnavigate those obstacles that have been placed in your way.

“We wrote this song whilst lamenting the loss of opportunity and hope that this last year’s political developments have brought to a generation,” says songwriter Jen Hingley of the new track.

“Whilst the American election was reaching its gaudy climax a few months ago, I found myself more and more falling asleep on the sofa in-front of Fox News, absorbing some pretty exaggerated stuff. I wondered if by watching it, that it might break me out of my own bubble and make me a super well rounded person. But instead it just filled me with despair.”

‘Not My Fault’ was recorded across various sessions at The Northbourne Centre in Didcot, Oxfordshire, as well as Marlboro House and the band’s own house in Manchester. It was engineered by Sam Jones and Chris Warr, produced by Sam Jones and False Advertising, and mixed by Sam Jones. 

‘Not My Fault’ is released on 17th March 2017

Upcoming Tour Dates:
22nd February – Otso, Huddersfield

23rd February – Dive, Manchester

3rd March – The Fulford Arms, York

4th March – Nemix, Newcastle

25th March – Minifestival de Musica Independent, Barcelona

31st March – Threshold Festival, Liverpool

13th April – The Chapel, Leeds

14th April – Wales Goes Pop Festival

15th April – Stockton Calling Festival

22nd April – Wrong Festival, Liverpool
*12th March – 19th March – SXSW Festival, Austin, Texas*:
15th March – Official Showcase, BD Riley’s (w/ Muncie Girls, Leggy, The Britanys)

16th March – UKTI British Music Embassy Showcase, Latitude 30

Watch the video for previous single ‘Sigh’:


More info:

A three-piece indie band who specialise in drenching the catchiest of hooks in the fizziest of guitar-fuzz, the trio developed as much of a name for themselves as “the ultimate DIY band” (self-producing all of their own music and music videos) as they have for their energetic, guttural, instrument-swapping live dynamics.

Remaining firmly inside their own bubble for the last 18 months, they’ve still somehow managed to impress everyone from BBC6 Music’s Steve Lamacq to Drowned In Sound’s esteemed Editor, Sean Adams, who recently named the band as his favourite discovery of 2016.

Total Guitar, The Guardian, DIY, Clash, Louder Than War and many more have championed the band along the way with tracks from their 2016 Brainless EP picking up spins at Radio X, 6music, BBC Introducing and Amazing Radio to name a few.

2016 saw the band stun Liverpool Sound City, Kendal Calling, Dot to Dot Festival and Off The Record (where they were surprise headliners), as well as rack up killer support slots with Bob Mould (Husker Du), The Garden, Estrons, The Amazons and Pins.

However, late last year the cracks in their insular, DIY bubble were beginning to show. Having planned to return to an actual garage to record their new material, the band instead found themselves in actual recording studios, receiving subsequent invites to record at the historic Low Four Studios in Manchester with Brendan Williams (Mercury nominated for his work with Go Go Penguin), and at Abbey Road Institute in London.

False Advertising are:

Jen Hingley – vocals, guitar and drums
Chris Warr – vocals, guitar and drums
Josh Sellers – bass


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