News, Reviews

VR SEX Share New Single/Video “Inanimate Love” – New Album “Hard Copy” due March 22nd via Dais Records

February 16, 2024
Photo credit: Anders Larsson 


Share new single/video “Inanimate Love”
Album ‘Hard Copy’ due March 22nd via Dais Records

Hard Copy, the new album from VR SEX, is 10 new tracks of sneering psychedelic punk streaked with Chrome-damaged freak-outs and snotty power pop harmonies, chronicling sex doll love affairs and glue-sniffing fatales.  The record, out March 22 from Dais Records, revisits the project’s perennial fascinations: twisted lust, cheap thrills, dirty money, doomed delinquents, and ruined romance amid the creeps and cracked dreamers of gritty city voids.

Today, the album’s second single “Inanimate Love” arrives alongside a new music video edited and animated by Danny Perez.  VR SEX says it’s “a short-form, contemporary documentary about humans who are in love with things that have not yet (by definition) achieved ‘sentience’.”

Taking this gritty attitude, reflecting that in the production and delivering this darker and expansive composition demonstrates the outfit’s fearless character and barbaric energy. How can you not be pulled into their shifting chaos, the outfit brings ferocious tempo changes and sonically assaulting shifts to their intensity whilst meandering this creation to darker depths. All whilst this melody moves with the listener through the aggressive swoops. VR SEX continues to be impressive, and courageous with their vision.

VR SEX crafts such intoxicating, ambiguous dark ensembles with the most explosive energy, that dark influence goes hand in hand with this true melancholic emotion oozing from the vocal notes and providing this post-punk power. This release just devours your entire attention.

Following 2022’s Rough Dimension LP, Noel Skum– aka Andrew Clinco of Drab Majesty– made the radical leap of expanding his psychedelic post-punk vehicle VR SEX into a fully collaborative five-piece band.

To christen the new group’s camaraderie of becoming a five-piece band, they booked a block of studio time in Glassell Park, swapped skeletal iPhone demos, and “did that classic thing of a band making the exact record they want without any interference.” Working 12-hour days, they banged out the basics in a week, then tracked the rest over a month, fine-tuning it with flourishes, FX, and amplifier experiments. 

Mixed by guitarist Mike Kriebel – an accomplished engineer with dozens of credits across the punk, goth, and garage underground – the album is dense, rich, and spatial, spurred by Clinco’s muse of “reckless abandon.” Shadows of Chrome, Stickmen With Rayguns, Japanese psych, and loud-quiet-loud grunge anthems flicker here and there, but ultimately VR SEX’s mode is more sardonic and saturated, oscillating between ripped leather riffing and space echo meltdowns. Banning plug-ins was a mission statement, with most instruments tracked direct into the board, then guitars added via a daisy chain of amplifiers, panned and mixed and matched for maximum intoxication: “My goal is always to load up every take with as much sound as possible in one pass.”

Lyrically, the record revisits the project’s perennial fascinations: twisted lust, cheap thrills, dirty money, doomed delinquents, and ruined romance amid the creeps and cracked dreamers of gritty city voids. The title refers to the uncanny valley between “facsimile and the real thing, and the illusion that one is better than the other – when both come with their own menu of delights and demonic pleasures.” HARD COPY embraces extremes and outliers, delusion and perversion, the conflicted dimensional depths lurking in every exploded heart: “I can be ugly / I can be strong / I can be proper / I can be wrong / I can be lovely / or I can be gone / the thing that will haunt you is still hanging on.”

Hard Copy tracklist:
1. Dictionary Talk
2. Hush Money Millionaire 
3. Inanimate Love
4. Squid Row
5. Real Doll Time
6. Runaway Runaway
7. Space Invasion
8. Jenny Killer Glue
9. In Great Detail
10. Medication or Meditation

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