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Softee Shares New Single “Isn’t Enough” Taken From Debut Album “Natural” out May 12th via City Slang

March 11, 2023
Photo credit: Meghan Marshall

SOFTEE

Shares new single “Isn’t Enough”
Debut album ‘Natural’ out May 12th on City Slang
Live dates include SXSW

Softee turns out another sparkling pop track, as well as a glimpse further into her world, where different elements of her psyche are vivaciously played out through a rotating cast of characters. “Isn’t Enough” is the latest track to be taken from her debut album for City Slang‘Natural’, which is to be released on May 12th.

Throughout the course of the ten tracks on ‘Natural’Softee explores complex themes of identity and transformation with a light-hearted, self-deprecating touch. Written during the course of a painful break up, and soon after amidst the throes of new love, through a world of spirited characters she tackles heavy emotions and bares her heart with striking honesty. 

Following the mischievous celebration of getting high and falling in love, “Molly”,  a tirade on elitism in “Red Light Green Light” and the recent demonic era of “Come Home”, in which lust (played by Brooklyn drag artist God Complex) becomes so all-consuming it quite literally devours her, today Softee introduces a new world of characters on “Isn’t Enough”. A breakup dance track, the song explores a new way for Softee to process heartbreak. “I wrote this while at home for Christmas, fresh after a breakup, ruminating on all the ways in which the relationship wasn’t sustaining me” Softee explains. “It was a cathartic moment to write it all down and put it over a dance beat. In the B section, the song shifts to a slightly angrier tone, and writing that was the first time I was able to experience anger instead of just sadness.”

The accompanying video, directed by Bao Ngo, was inspired by J Lo’s iconic video for “Get Right”“I loved her playing all these different characters interacting in a nightclub, and wanted to bring some of that campiness into our vision” she comments. “In our video, though, the different characters I play are all fragments of Softee: the worker, the performer, and the person waiting for a date. They exist inside me and they’re all sharing the struggle of being in a relationship that is no longer sustainable. Bao Ngo, who directed the video, captured the wildness and empowerment of the song perfectly with the visuals and the way they build. I am so proud of what we made :)”

The intimate lyrics cause this stirring appeal throughout the ample electronic notes and elevated tones, dreamy soft vocal harmonies sweeping through the immense range of textures throughout this release. Whereas the lyrics are intimate, the world that the lyrics revolve in, it feels bigger, and bolder, touching on pop attributes and this upbeat infliction. Softee once again delivers this alluring and compelling landscape filled with delicate harmonies and an uncompromising attitude. 

Nina Grollman’s moniker, Softee, isn’t just a sardonic nod to the thrifty, soft-serve giant, it’s an earnest – sometimes painfully so – descriptor of the Brooklyn based artist’s approach to love and music. The pandemic found Softee in and out of love with a pace that could demolish the emotionally unprepared, but the artist found solace in her emotions, and soothed herself with influences of R&B, funk, hip hop, and the pure melodrama of 80s pop, not to mention her guides: Robyn, Little Dragon, and Janet Jackson. The result is found in her first formally-released album, ‘Natural’, a giddily contradictory, genre-bending, mercurial collection of subversive pop that takes us through her heartache and into a soaring love affair…a roller coaster of emotions that Softee’s never afraid to ride. 
 
For Softee, life’s lessons aren’t easily won, but she’s no stranger to the value of painful experiences and what they can teach you. “I learned that when I began inviting my grief to guide me instead of fearing it, it became much easier to navigate. The death and rebirth of love is natural, beautiful, heart-wrenching and celebratory.” And as her newest album testifies, Softee is just as soft as she needs to be. 

Live dates:
March 14 – SXSW – @ 3pm – Avocados from Mexico – House of Goodness (Presented by Collide) @ Lustre Pearl
March 15 – SXSW – 11pm – Tiger Bomb Promo – Official Showcase @ The Velveeta Room
March 16 – SXSW –  8pm – Nine Mile / Merge / City Slang – Official Showcase @ Continental Club
May 18 – AdHoc Presents: Softee Album Release Show @ Baby’s All Right – Brooklyn, NY
June 16 – City Slang 33 @ Festsaal Kreuzberg – Berlin, DE

‘Natural’ track list:
1. The Floor
2. Isn’t Enough
3. Molly
4. Natural
5. Come Home
6. Fix It (ft. Jordan Webb, Namir Blade)
7. Grief
8. Real Love
9. Red Light Green Light
10. U + Me (WDYT)

https://softeepopstar.bandcamp.com/

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