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Cruush Sign to Heist or Hit Records & Release New Single “Sombre By The Weekend” | Single Feature

November 24, 2022
Photo Credit: Jake Ward / @nearfinecopy

cruush sign to Heist or Hit Records

Release new single ‘Sombre By The Weekend

Manchester shoegaze risers cruush sign to Heist or Hit and release new single ‘Sombre By The Weekend’.

“I guess you can say our music has the sweet elements of having a crush on someone but the screeching of an industrial car crusher” goes the droll mantra from cruush vocalist & front-person Amber Warren.

Teaming up with tastemaker label, and fellow Mancunians, Heist or Hit – responsible for launching the careers of Her’s, pizzagirl, Eades and more – offers cruush the chance to spread their message far and wide.

New single ‘Sombre By The Weekend’ channels their established nuanced approach. Acidic guitar washes and industrial drums provide the basis on which Amber’s subtly imperious vocals push and pull various threads of anguish.  

She explains the lyrical themes: 

“They touch upon trying your best to impress a group of friends only to be knocked down or made fun of. It’s about being surrounded by much bigger personalities and feeling timid and socially drained after social situations/parties. Feeling like you have to say yes to everything to impress, and toxic friendships which, when you’re out the other side of, you realise that they weren’t the right people for you.”

Prepare to be dazzled by the fierce energy of cruush. An outfit that explores such an enthralling commitment to their vision, you’ll be blown away. Immediately the soundscape swoops in and displays the mammoth landscape, the complex instrumentation commences and sweeps you amongst the plentiful textures. This is quite a daring arrangement filled with thick, drifting guitar tones and this raucous tempo. Swirling through the lo-fi vocal notes before the lyrics expand their expressive journey, the tender tones are somewhat emphasized by the deep bass notes adding further dexterity to the release. The harmonies are joined by scratchy hooks.

Melodious ethereal vocal harmonies sway amongst the vast wall of sound, drifting through the high intense passages and then gently alternating from the forefront of the production to the background when the raw attributes blaze.

From the fragile lyrics to the placement of the essential harmonies to the robust and angular rhythms and crushing percussive attributes, cruush creates the most volatile landscape that connects to the listener through the immense emotive values that resonate throughout. This outfit marries beauty with ferocity and the lasting influence of this release is something else.

The pervasive gloaming of Manchester’s suburbs is present in cruush’s sonic DNA. Grey, gloomy textures provide a grunge-pop base layer to the ethereal weather-like storms they are capable of conjuring. And like any good storm it prompts a beauty-tinged reverence.

The stemming guitar watercolour is met by mournful utterances on toxicity, physiological decline, narcissistic behaviours and pessimistic tendencies. While more traditional approaches to shoegaze suffocate the vocal and message, Amber’s melodic splendour is antidote-like, stealing attention from the tidal waves of noise with queasy timbres of disillusion, doubt and confusion.  

Meeting each other in Manchester and sharing our time here has shaped our sound more than anything else” admits guitarist Arthur Boyd. So, no matter if cruush lean into 80s indie, alternative 90s or the Seattle sound, they’re able to plug their rock into the aquatic textures of the city in which they reside. Think the delicacy of Wolf Alice whipped in the cyclonic guitars of My Bloody Valentine. ‘Sombre By The Weekend’ in particular is “sonically inspired by 2 bands I had just discovered – ovlov and  horse jumper of love” Arthur adds.  

Broadcasters and journalists alike have been enchanted, with Jack Saunders (BBC Radio 1)Chris Hawkins (BBC Radio 6)John Kennedy (Radio X), Simone Butler (Soho Radio)Consequence of Sound, Bandcamp Daily, NME, The Line of Best Fit, So Young, CLASH and GIGWISE all lining up to call themselves fans. 

On the live side, cruush have bagged supports with BDRMMNewDadThe Lounge SocietyFar Caspian and Ian Sweet, while selling out hometown headline dates at Gullivers & YES

Expect greatness from this outfit.

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