Feature, News, Reviews

JFDR Signs to Houndstooth & Shares New Single/ Video “The Orchid”

October 12, 2022
Photo Credit: Dora Duna


Signs to Houndstooth
Shares new single & video “The Orchid”

JFDR – the musical project of Icelandic singer, songwriter, composer and multi-instrumentalist, Jófríður Ákadóttir – announces her signing to Houndstooth and unveils the new single/video, “The Orchid.

Presented alongside a gorgeously ethereal video directed by Joseph Burgess, “The Orchid” is a stunning entry into Ákadóttir’s extensive catalog and marks the beginning of an exciting new chapter. The song, produced by Ákadóttir and Joshua Wilkinson and mixed by Shahzad Ismaily, is anchored by Ákadóttir’s swirling vocals over a wealth of synths. Each line carries a hushed intimacy: “One secret away from // One promise away from // One dream a- // One kiss away from life // From a life, from another life, from another life, you know, you know.”  

Of the track, Ákadóttir says, “​​I call all my songs orchids. I am obsessed with the flower. It’s a very cunning flower, its beauty has led it to become the most popular plant or flower in the world. It symbolizes (among other things) fertility, and I was thinking a lot about rebirth and a new beginning. Fertility, creativity, beauty and mystery are all embodied by the orchid.”

JFDR weaves such immersive elements and this wealth of expressive emotions cascade throughout and captivates the audience through the development of this reaching ensemble. Above all, this intricate atmosphere quickly establishes itself as essential, a true sincerity shines via JFDR’s delicate harmonies and raw lyrics. “The Orchid” paints a vivid landscape through the lyrics and JFDR’s tones embrace such beauty that the audience can attach themselves to.

As a 14 year old in Reykjavik, Ákadóttir began her musical career, exploring the vast universe of experimental music while retaining a massive heart at her core. Over the past 12 years, Ákadóttir has released 12 records, including as a member of Pascal Pinon & Samaris, collaborated with renowned artists Ólafur Arnalds and Damien Rice, scored the award-winning Icelandic film Backyard Village, and garnered fans across the world – including Björk, who cites Ákadóttir as an inspiration. Following 2017’s Brazil, her first record as JFDR, Ákadóttir returned with 2020’s New Dreams, “very haunting, electro-pop music, that’s very subtle, very inward looking” (NPR Music) and “the kind of album that might give you space to reach your own small revelations” (Stereogum). Stay tuned for more from JFDR in the coming months.


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