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Nisa Shares New Single “Exaggerate” + Announces “Exaggerate” EP due September 30th via Hit the North Records

August 10, 2022
credit Sara Laufer


Shares new single “Exaggerate”
Announces the Exaggerate EP due September 30th
Produced by Nate Amos (Water From Your Eyes, My Idea)

Out via Hit the North Records

Nisa, the solo project from New York City-based musician Nisa Lumaj, is sharing the new single, “Exaggerate” alongside announcing details of the Exaggerate EP which comes produced by Nate Amos (Water From Your Eyes, My Idea, Lily Konigsberg) marking the debut release for Los Angeles-based label, Hit the North Records. The EP, which will be available on a very limited edition sonic blue cassette will be supported by Nisa’s largest headline show to date at Baby’s All Right, Brooklyn on October 4 with Doll Spirit Vessel and Shallow Alcove – tickets here.

Following earlier tips from the likes of Under the Radar, Consequence, Impose and more, the new EP chalks up Nisa’s third EP release in just over a year following last year’s Guilt Trip and Time To Plant Tears. Lumaj’s new project, Exaggerate was conceived in a liminal period, while she was bouncing between Los Angeles, London, and New York. As a result, there’s a journalistic intensity that seeps through it, even at its most accessible.

The EP-titled track and first single is a slice of scrappy dance-pop, which simultaneously calls to mind Sales, The xx, and Jenny Hval. “If I could delete the pain / It might take me / To your heart, beat faster,” her AutoTuned voice sings on the song’s soaring earworm of a hook. Speaking about the new single, Nisa says: “It takes a while for me to internalize things, and usually that means I have to make sense of my thoughts on my own before I can open up to others. “Exaggerate” is about recognizing the intensity of a really special, fast-moving thing, and desperately wanting to speed that process up in myself.”

This cutting, almost jarring percussion comes into play for the most tantalizing effect, playing on the plethora of textures before the brooding tonality exudes this raw edge and showcases this immediate melancholic influx, the tonality exudes this familiar connection whilst delving into darker attributes. Amongst the complex instrumentation, Nisa’s delicate vocal notes add to this capricious journey, unpredictable passages allow the audience to embrace the expressive range that Nisa brings to the harmonic hits.

Nisa allows this real sense of fragility to soar amongst the lyrics and the emotive stirring course that resonates from the powerful words and affectionate emphasis. This almighty release captures sensitivity at its finest, connecting the emotion to the words and the power of the artist, all whilst the immersive atmosphere provides this ultimate surrounding for the delicate melodies to shine. As we’ve shared in the past and will repeat due to the validity of this new ensemble, Nisa laces her body of work with an abundance of emotion, this really is such a promising musician with this raw, unique, and captivating energy.

Lumaj cites the quirky Imogene Heap side project Frou Frou as a key influence on Exaggerate, but also says that she looks up to newcomer artists like Porridge Radio and Nilüfer Yanya. “I had a bit of a personal reckoning last year that resulted in writing a lot of experimental pop music,” Lumaj explains, when asked about the experiences in her life that shaped this EP. “Some of these songs began to flourish because I was lyrically all over the place. I started sorting them all out into moments where I felt I was connecting with myself and figuring out ways to communicate. Sometimes I feel like I emotionally have trouble sitting in the present moment. This EP was about wanting to will myself into the present and, like, feel things.”

She’s now based in Greenpoint, Brooklyn, but was born and raised by Albanian immigrants in a neighborhood near Morningside Heights, after moving from The Bronx at age 10. Because her parents spoke English as a second language, she wasn’t exposed to American pop or rock music until she moved to Manhattan. As a byproduct of spending her teen years in the city’s most metropolitan borough, she found herself around a circle of musicians interested in more contemporary music than what she’d previously been exposed to at home although it was when she would later move to London for university that she began to absorb more indie-pop adjacent sounds.


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