RELEASE NEW TRACK & VIDEO “HARD DRIVE GOLD”
VIDEO DIRECTED BY THE BAND’S JOE NEWMAN
NEW ALBUM THE DREAM OUT FEBRUARY 11, 2022
The Mercury Prize-winning band alt-J releases “Hard Drive Gold,” the third song from their upcoming album The Dream. The Dream will be released on February 11, 2022, via Canvasback/Atlantic.
Joe Newman, the band’s singer/guitarist/songwriter says “’Hard Drive Gold” is a slightly tongue-in-cheek song written at what we thought was the height of the cryptocurrency gold rush. It’s the story of the ultimate childhood fantasy, the schoolboy who becomes a millionaire overnight, and the different interactions he has with people in his life from teachers to neighbors. How ironically you interpret its message is entirely up to you…”
The song is accompanied by a video that is Newman’s directorial debut. Throughout the band’s career, Newman has been involved in developing the ideas of a number of alt-J videos, and now with “Hard Drive Gold”, he takes the full step up to directing. His partner, Darcy Wallace, who choreographed for both film and music videos co-directed the video.
Newman says of the video, “Growing up enjoying cinema greatly I saw our music videos as opportune moments for directors to create stories purely and so we the band did not appear in our videos. By avoiding cuts to a band playing in an ‘airplane hanger’ the audience could focus on the cinema over the indie band music video tropes.” “I had ideas for videos that I passed on to directors to develop, watching these directors execute some of these ideas inspired me and now I want to understand and experience the process at a deeper level.”
The latest single installs such excitement into the forthcoming record. Showcasing the unlimited talent of this outfit and their ability to create such intoxicating tracks with meaning, melody, and a powerful pull. As with their style and present throughout “Hard Drive Gold“, the outfit intricately builds, sculpts, and maintains this immersive vibe within their outlook which showcases their experimental traits and distinct combination of vocal harmonies.
“Hard Drive Gold” follows “Get Better” the stirring centerpiece of forthcoming album THE DREAM and “U&ME”, an inspired snapshot of the band’s experiences of playing summer festivals in Australia. Alongside this, they have recently shared news of a huge world tour for 2022 including a run of dates in the UK and Ireland as follows:
Sat 07 Glasgow Barrowland
Mon 09 Leeds O2 Academy
Fri 13 Manchester O2 Apollo
Wed 18 London O2 Brixton Academy
Thu 19 London O2 Brixton Academy
Sun 22 Dublin Olympia Theatre
Mon 23 Dublin Olympia Theatre
Wed 25 Belfast Telegraph Building
Fri 27 Birmingham O2 Academy
The band also announced a prize draw to win a Larrivee P-05 guitar, the same model of guitar on which Newman wrote most of THE DREAM and used in the recording of Get Better, which he has inscribed with handwritten lyrics of the song. All proceeds from the draw will go to Plan International – a global children’s charity working in over 50 countries to create lasting equality for girls and protect the rights of all children. Fans can enter the prize draw here.