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Pizzagirl Announces New Album ‘softcore mourn’ due July 16th via Heist or Hit + Shares New Single “car freshener aftershave”

March 11, 2021
Photo Credit: Kate Davies

Pizzagirl announces new album ‘softcore mourn’ for July 16th via Heist or Hit

Shares new single ‘car freshener aftershave’

Pizzagirl announces new album ‘softcore mourn’ for July 16th via Heist or Hit, following acclaimed 2019 debut ‘first timer’. The first taste of the new record is ‘car freshener aftershave’ – out March 10th. 

Perpetually ensconced in the fault-lines between effervescent humanity and binary technology, pitting maximalist-pop sounds against claustrophobic production, Pizzagirl (AKA Liverpool native Liam Brown) delves deeper into the emotional hard-drive on his latest project. Reminiscent both sonically and thematically of The Postal Service and LCD Soundsystem in their recourse to a post-Y2K release of aching pressure, ‘car freshener aftershave’ is an apt opening move. 

Fizzing synths, dial-tone keys and percussive clinks provide the base for Pizzagirl’s warped vocals to deliver cutting lyrics. Layers of instrumentation are continuously added through the track, echoing a sense of snowballing resignation, hurtling towards a reconciliatory breaking point. Taking inspiration from within, it can be seen as a call back to the start – 2018’s introductory ‘An Extended Player’ EP fused 1-900-hotline-rock and ambient infomercial electronica into perfect pop pigtails, and ‘car freshener aftershave’ borrows some of this sonic palette. But gone is the postmodern absurdism and vapor-wave escapism, the sentiment now is as real and grounded as a 90s dial-up squall. 

A much needed, explosive return to form. Welcome back pizzagirl!

The new single will very quickly become one of the most infectious tracks of 2021. pizzagirl has perfected this obscure pop hit, immersive lofi elements fuse with the abrasive electronic crushing notes that collide against the fast-paced ardent rhythms whilst the lyrics become this hypnotizing display. The upbeat momentum of this fierce track solidifies the essence of fun. We can all hit play and enjoy the sonic atmosphere that pizzagirl has carefully crafted, it may have raw lyrics but the overall feeling from this track embraces that cherished amusement aspect. This electrifying ensemble will leave its mark.

In his own words, Pizzagirl re-introduces himself: 

“Over the last year or so I’ve been screaming, sighing, crying and lying at my computer, which has manifested itself into my aptly titled second album “softcore mourn”. This first single “car freshener aftershave” is a cold reminder to the internet that I still exist and I still haven’t figured that out yet. I’d say this is a break-up song. “ 

Pizzagirl has earned acclaim across the board with a persona that is part surreptitious hit maker and part clinically-out-of-it TV host veering dangerously off script. The Guardian and The Sunday Times have offered broadsheet credibility, and indie titans in NMEDIY and DORK, as well as documenters of style and culture at The FADERVICEClash and The Line of Best Fit have offered championing words. 

On the airwaves a host of DJs have labelled themselves fans, including Annie Mac and Huw Stephens at BBC Radio 1Lauren LaverneShaun Keaveny and Radcliffe Maconie at BBC 6 Music; as well as Travis Holocombe at KCRW

As well as solo tours through the UK and Europe, he’s been invited to play at SXSWLive At LeedsThe Great Escape, Liverpool Sound City and more. 


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