EMAWK
SHARES LATEST TRACK & VIDEO ‘HIGHROAD’
OUT NOW INDEPENDENTLY ALONGSIDE B-SIDE ‘BEADS’
Rising NYC producer emawk releases his first track of 2021 with upbeat RnB track ‘Highroad’, accompanied by a mesmerising, choreographed video, self-shot by emawk and friends. ‘Highroad’ is also joined by new b-side track ‘Beads’, and the news marks the first-step on emawk’s plans to embark on an ambitious audiovisual project which will see him release new tracks and corresponding videos steadily throughout 2021.
The latest recordings saw emawk take a more candid approach to his craft, trusting his own instincts to leave his of self-expression untethered: “My favorite thing about both highroad and beads is that neither one of them started off with me overthinking, and neither one of them was about spending forever looking for the right words” he notes, “While I’m proud of the lyrics and the time I took to write them, it was one of the few times where writing was mostly about the vibe, as cheesy as that might sound. NY producer Zach Ezzy sent me the instrumental for Highroad and I just vibed with it. I made the instrumental for beads and just vibed with it. Hopefully that comes across and hopefully whoever listens can vibe with it as well.”
HIGHROAD boasts this exhilarative energy, something emawk can clearly call their own. Capturing these soaring and soulful harmonies delivering honest lyrics whilst this intricate fusion of ambient elements, experimental beats, and resonating intimacy flow throughout.
The vocal harmonies that cascade throughout the intricate arrangement emits this charismatic and easy vibe, forcing the audience to slow down and embrace the lyrics and consume each rhythmic beat bouncing off the fragile soundscape. An artist that creates such compelling visions the atmosphere carefully crafted can alter the listeners’ own mood. A powerful artist!
emawk is the moniker of Boston-born, Kenyan raised, New York based Kwame Nkrumah who began releasing music in 2017, releasing EP for ness with standout track ‘someone’ gaining over 2 million streams on Spotify. From ‘for ness’, he went on to release a string of singles throughout the next few years, such as standout tracks ‘Later’ ‘18’ and ‘Ambivalence’. emawk has achieved over 30 million streams across all platforms with support from Spotify editorial playlists Alternative R&B, Low-Key, and Acoustic Massage, as well as gaining support from the likes of Colours x Studios, Pigeons and Planes, BBC Radio 1 and BBC Radio 1Xtra.
Listen to ‘Highroad’ and ‘Beads’ on all services here: https://ffm.to/highroadx
No Comments