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Aerial East Announces New Album “Try Harder” Due February 12th via Partisan Records + Shares Title Track

October 27, 2020
 credit Brianna Capozzi

AERIAL EAST

ANNOUNCES NEW LP, TRY HARDER, RELEASED ON FEBRUARY 12th 2021 VIA PARTISAN RECORDS

Pre-save/order here

Warm and wistful, unvarnished and intimate, Aerial East makes anthems for sitting in our own groundlessness and finding a specific peace within it.

Her new album – Try Harder – out February 12th 2021 via Partisan Records – draws from East’s teenage years in West Texas, resulting in a beautiful ode to those of us who feel like our edges are rough, that perhaps we don’t always quite fit in.

Now, East shares the title track from Try Harder, accompanied by a music video directed by Adinah Dancyger and filmed on NYC’s East River. 

A truly stunning piece from this vital artist. Aerial East will stop you in your tracks and dazzle with her sublime vocal harmonies and wistful lyrics. “Try Harder” utterly captivates. The organic textures that subtly build intensity through the rhythms of this track, they never overpower the astonishing and influential vocal delivery.

East elaborates on the song’s meaning: “It’s about being on the outside and noticing how some things that seem easy for others might be harder for me. I wrote it quite a while ago and have been playing it live for several years with different arrangements. As the album started to come together, I realized how well this song fit into the emerging theme of alienation. My hope with this record is that people can connect over shared experiences. Maybe even especially experiences of isolation and alienation.”

Through deceptively simple lyrics and a conspicuous absence of percussion, Try Harder is a tight yet eclectic collection of songs, both sonically and emotionally. East dives into what she has known – adolescence, heartbreak, coming into a new social consciousness, and managing a perpetual feeling of unanchored-ness – in the hopes to tell stories we don’t hear often.

On album highlight “Katharine,” East offers a touching reflection on a meaningful friendship now faded. The harp-driven “The Things We Build” is simultaneously weightless and profound, as East struggles to find a sense of belonging and ownership in both a relationship and life in general. Elsewhere, acclaimed Brooklyn-via-Norway singer Okay Kaya lends guest vocals to the delicate and cutting “Jonas Said”.

East visualized Try Harder as feeling like the desert at night, explaining: “I wanted it to be healing and calm, something you can listen to even if the world is ending. Western, but quiet and intimate. I wanted it to have gravity but didn’t want it to be heavy.”

As the daughter of a military family, East spent her late childhood in Europe and teenage years in Abilene, Texas. After dropping out of community college, she moved to NYC where she’d meet a group of musicians whom she would come to befriend and collaborate with including Okay Kaya, Kelsey Lu, Wet and more.

Last month, East released a gorgeously exposed cover of Kate Bush’s “Running Up That Hill,” listen to that HERE.

Try Harder tracklist:
1. Try Harder
2. The Things We Build
3. Katharine
4. Doin Somethin
5. I Love Dick
6. San Angelo
7. Blue
8. Angry Man
9. Ryan
10. Jonas Said
11. Brennan
12. Be Leavin

http://aerialeast.lnk.to/tryharder

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