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Private World Share ‘Blue Spirit’ + Announce Debut Album ‘Aleph’ due 28th August via Dais Records | Single Special

July 10, 2020
Photo by Tom Hughes


Share new track ‘Blue Spirit’

Cardiff sophisti-pop outfit announce debut album Aleph via Dais Records, due 28th August

Cardiff outfit Private World share ‘Blue Spirit’, the second single from their upcoming debut album Alephreleased 28th August via Dais Records

Pre-order Aleph here: 

A contrast to the languid previous single ‘Hypnagogia’, ‘Blue Spirit’ gallops from the starting pistol, its delicate synth and guitar lines skipping between each other. It’s a classic piece of synth-pop, with every second of its runtime being precisely thought-out and perfectly executed.

‘Blue Spirit’ possesses the first example on Aleph of the saccharine and overtly sentimental harmonic content, borderline Springsteen tonality. The synthesizer and guitar lines are carefully arranged so that they do not step on top of each other,” the band explain of the song.

Private World have captured the feeling of an era few of us really embellished. Yet, Private World build their own unique atmosphere within their classic synth-driven aura, which just draws you into a whole new world. The band create tracks that could easily soundtrack your new favourite show.

“Blue Spirit” showcases Private World‘s craft in creating piercing and poignant synth-led melancholic music. This band feel so mature in their ability to produce such expressive and deep pieces, using their meticulous skill in order to deliver arrangements that have life-affirming 80’s synth-pop elements. Their new release is rich in textures, harmony, and magnetism. Impressive instrumentation always- how this is a composition from their debut album is crazy- these musicians have crafted such a developed sound and outlook, Private World are lightyears ahead of themselves.

Aleph is often defined as the “oneness of God”, and Cardiff, UK indie pop outfit Private World thematically embrace the sentiment on their debut album for Dais while eschewing pop conventions, simultaneously navigating and subverting its context. Rather than individual tracks that inform a greater narrative, Aleph finds members Harry Jowett and Tom Sanders weaving in and out of a space they call the “pop psyche,” where songs become scenes in a collective exploration of sentimentality and melody.

In a sense, the songs that comprise Aleph are soothing vehicles that dart about pop history, stopping at touch points throughout the ‘80s to borrow from jazz-tinged synth, ambient music, and even cinéma vérité. The plot twist is while weaving this tapestry, they omit the familiarity of chorus-driven song, allowing space and mood to build melancholy transitions that feel whole and floaty.

As much as their single “On the Run,” released with Dais in 2019, touched on this hushed world of memory, Aleph retains Private World’s DNA but tames the dynamics of pop with Eno-esque intention. Aleph is an album you can pick up at any entry point and loop into its conscious nostalgia. Rather than singular statements, each song on the album nods to Roxy Music, Peter Gabriel, Talk Talk, Spandau Ballet in tandem. In a sense, it’s a rolling piece that spans ten movements, each informing a sphere of culture. Though it’s not forward-facing lyrically, Aleph is a culture driven work, as the duo offers it as an equalizer that transcends social boundaries or divisions — united passages meant to be heard and immersed by all.

On its own, “Blue Spirit,” is very much the album’s mission statement, as vocal unapologetically indebted to Brian Ferry leads the way over a gated beat as instruments pulse in and out, punctuating the rhythm before disappearing into the echoes of the next moment. One second over five minutes in length, “Magic Lens,” is Aleph’s most direct and authoritative, without disrupting its tonality. As Tom Sanders delivers a syncopated vocal, the track lightly sprinkles synth washes and prominent bass accents that plod out atmospheric
pattern. Embracing the overarching north star for their sound to be a return to sophistication, Aleph embodies the sentiment by redefining it.

Yes, the album’s sounds work back to the masters of synth-pop but the actual journey bounds forward with vivid personality and contemporary control. Private World offers a singular embrace of the pop psyche – and a startlingly refreshing debut.

Pre-order Aleph here: http://smarturl.it/privateworld


A Private World
Blue Spirit
Magic Lens
Somethin’ Special
Alien Funeral
Jones to Engel (Pierrot)



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