NZCA LINES Shares Video for Single “Pure Luxury”

April 8, 2020


Shares a video for current single, “Pure Luxury”

London headline show at Heaven on 28th October 2020 – tickets are availableHERE

NZCA LINES, the Pitchfork, Guardian, BBC 6 Music and NPR-tipped project of producer and multi-instrumentalist, Michael Lovett, today shares a video for his new single, “Pure Luxury”, which is available now via Memphis Industries.

“Pure Luxury” was inspired by Lovett’s experience of a Manhattan heatwave in February and is a response to the notions of luxury, status, and the insanity of pursuing material wealth in the face of environmental catastrophe. Lovett takes us on a technicolour joyride dripping with sarcasm, a hyped-up version of 21st century excess where gold trim hides rotten plywood facades, muscle cars are bought with credit cards and barbed wire fences separate luxury resorts from the slums beyond their walls.

Speaking of the video, which was directed by Lovett and Alina Rancier and which was launched via Billboard, he said: “It’s an all singing, all dancing journey into my own personal world of glamour and luxury, held together by cardboard, drenched in blood, and billed to your company’s expense account. We set out to make a gender-reversed Gentlemen Prefer Blondes, and this is where we ended up. Enjoy.”

Premiered by Lauren Laverne on BBC 6 Music, the track was described by Brooklyn Vegan as “densely layered, gurgling synthpop”, by Dots and Dashes as “a striking reintroduction with high-end off-kilter songwriting”, whereas Clashpraised its “glistening production coupled with an innate pop touch”. 

NZCA LINES plays his biggest London headline show to date at Heaven on 28th October 2020. Tickets are available HERE. Details of NZCA LINES’ new album will be revealed soon.

Taking its name from the Peruvian geoglyphs, NZCA LINES is the solo musical venture for Lovett who has previously played guitar/synthesiser on Christine and the Queens’ recorded material and has performed as part of Metronomy. His previous two LPs earned critical acclaim on both sides of the Atlantic and found Lovett opening for the likes of Conan Mockasin and Django Django as well as performing at Glastonbury Festival.

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