SHARE ANTHEMIC NEW SINGLE ‘THE LOW SOUND’
OUT TODAY VIA WARNER RECORDS
Introducing HYYTS, recent signees to Warner Records who have today unveiled their brand new, euphoric single ‘The Low Sound’ and accompanying official video.
Hailing from Glasgow, HYYTS is formed of friends Adam and Sam. They share a surname, brotherly bond, and obsession with music. They are androgynous, inclusive, and undeniably ones to watch for 2020 as they unashamedly and rapidly infiltrate the pop sphere, proving pop is no longer a dirty word.
With a sonic palette traversing pop and electronic, their sound oscillates between underground club culture to production laced with brooding beats and soaring pop ambition. Inspired by unconventional production and sounds, the duo echoed this with the accompanying music video for The Low Sound. The video includes scenes of cruel acts or places with Adam and Sam’s juxtaposing cheerful emotions, or reversed. The concept of being sad in a happy place, and happy in a sad place. Their sound is also influenced from their own personal lives, with frontman Adam’s work as a music therapist in some of Scotland’s toughest prisons providing a deep pool of emotion in his powerful vocal, teamed with the theatre of sonic weaver Sam’s performance, drawing from his time curating and promoting underground tech nights around Edinburgh.
Chatting about the new single, singer Adam says: “The idea of contrast has always been so important to us. Our personalities completely contrast – Sam is the illusive and quiet one, headphones in and getting inspiration from all angles and genres, putting weird sounds and erratic production over my completely different approach of bubblegum pop and cheesy lyrics. We seem to balance each other out, and it seems to work! The video and track follows that kind of idea of contrast too – it counterbalances happiness with sadness, darkness and light, lyrically happy but sonically a bit manic. I feel like the Tom Waits quote “I love beautiful melodies telling terrible things” sums up The Low Sound, and us as HYYTS to be honest, in the best way. We have things to say, and points to make, whether it’s socially, politically, or not deep at all, but we also want to have a load of fun and let pop music make people happy for three minutes again”
From sharing a flat which allowed them to perfect their sound and bond, to the irrefutable force they’re set to unleash on 2020, it’s set to be a massive breakthrough year for the duo who are striving to reach new heights with HYYTS.