SUPERMILK shares new single ‘LIGHT’ from upcoming LP ‘Death Is the Best Thing for You Now’ out March 27th via Keroleen Records

March 19, 2020

SUPERMILK shares anthemic new single ‘LIGHT’ from
upcoming LP ‘Death Is the Best Thing for You Now’
out March 27th via Keroleen Records

Supermilk, the recording project of former Doe drummer Jake Popyura, is set to release its debut LP ‘Death Is the Best Thing for You Now’ this Spring. Following 2017’s ‘Hello? Yes this is Supermilk…’  E.P. and ‘Rare Delusions’ in 2019, ‘Death Is the Best Thing for You Now’ builds on Supermilk’s brand of synth-peppered fuzz-rock and broadens the scope to include other influences previously unexplored in the project.

Today we share anthemic single ‘Light’, a track that chastises mediocre men who ride to success on the coattails of others. “All that you wanted was to bask in someone else’s light” he sings over and over, hammering home the album’s central message. “The world is full of people (usually men) who have been able to stumble through their increasingly fantastic lives with very minimal effort,” says Popyura. “Many of us, consciously or otherwise, are complicit. Life isn’t fair and some people don’t deserve to be where they are. There is no happy ending to this story”. The accompanying video, by Jono Ganz, was influenced by the shadow puppetry of Lotte Reiniger, Pavement’s ‘Brighten the Corners’ and Pat Barker’s ‘The Silence of the Girls’.”

After the amicable split of London based indie-rock trio Doe in 2019, drummer/vocalist Jake Popyura initially breathed a tearful but welcome sigh of relief, imagining the split would allow him to take some time off from music and focus on other facets of adult life. However, this musical hiatus didn’t last long. Having just bought an old 4-track recorder on a whim, Popyura set himself a goal to justify the purchase: to write and record a full album with no pressure, no expectations and no outside opinions or involvement. What emerged was ‘Death Is the Best Thing for You Now’, the title a nod to his favourite movie Freaked (Alex Winter & Tom Stern, 1993).

Popyura set to work demoing the record whilst binge-watching all three seasons of Netflix female wrestling comedy-drama GLOW, which may or may not have had some influence on the subsequent albums’ central themes. “The album was recorded on an industrial estate in Watford where I survived mostly on coffee and pasties from a petrol station across the road. I performed, recorded and mixed the whole thing myself in relative secrecy, my only interactions being with the owner of the studio who I don’t think liked me very much.”

 Lyrically, the record features three primary themes: death, male entitlement and death as a result of male entitlement. The result is an ambitious and varied effort encompassing elements of indie, post-punk and pop of the 80s and 90s, but also drawing on many contemporary influences such as Speedy Ortiz, Jay Som and Omni. Popyura will make the transition to playing live shows as Supermilk in March this year, his band featuring former Doe bandmate Dean Smithers and Sophie MacKenzie (Cheerbleederz, Finish Flag).

‘Death Is the Best Thing for You Now’ will be available digitally and on limited edition vinyl on March 27th 2020 via Keroleen Records.


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