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NOGA EREZ warms up for new album with single “VIEWS (feat. Reo Cragun & ROUSSO)” out now on City Slang- SXSW, Primavera & more announced

February 24, 2020
Photo credit: R604M 

NOGA EREZ

– Racks Up “Views” w/ high-energy new single & video
– “VIEWS (feat. Reo Cragun & ROUSSO)” out now
– New Album slated for 2020 via City Slang 
– To perform at SXSW and intimate NYC/ LA showcases in March & April
– Confirmed for Primavera, Virgin Fest, Firefly, Osheaga, Sziget  & other Summer festival slots 

Tel-Aviv musician Noga Erez states her claim on 2020, dropping “VIEWS (feat. Reo Cragun & ROUSSO),” the first track from the long-awaited follow-up to her 2017 debut LP ‘Off The Radar.’ Known for her politically poignant work, Noga has already built a reputation for pulling no punches when it comes to speaking her mind. “VIEWS” sees her combining acerbic lyrics, sass and undeniably catchy pop hooks in peak form.

The track features vocals from Erez’s collaborative partner, Ori Rousso, and a verse by LA-based hip-hop artist Reo Cragun. Erez maintains the electrifying “confrontational, take no prisoners” (The Guardian) swagger that put her on the map while quite literally referencing the absurdity of paying for views on social media.

Clad in a scarlet suit climbing up a never-ending staircase, the video showcases Noga’s complexity as a multi-faceted creative. It’s about the false promotion of self; it’s about the over-saturation of information; it’s about realising that promoting your personal life, your image, and your micro-world often overshadows your true voice – in this case, the music.

Directed by Indy Hait, Erez comments on the video, saying: “VIEWS is one of those songs that was inspiring and easy to write a visual piece for. The ‘endless staircase’ idea came to me after writing four treatments for the video. That’s when Indy came in and started to strip away all the bullshit, layer by layer. He stripped the idea down to its core and in his unique style and aesthetic, directed a piece that only has significant & memorable moments in it.”

Speaking on the track, she comments: “In my verse, I tried to voice that insecurity that can lead to people faking or buying views to portray an appearance of success. I wanted to relate to that feeling, not criticize. We thought it would be more interesting to have a counter perspective to mine so we reached out to Reo and he came back with his magnifying verse about (as I understand it) how this sort of stuff comes back to haunt you in the end.”

Noga will be heading to Austin for SXSW in March then make her way to New York for an intimate showcase at The Standard – East Village and Los Angeles for shows at Winston House and a few to be announced performances. This summer, she’ll take off on a sprawling festival tour hitting PrimaveraVirgin Fest (LA)Osheaga (Montreal) Firefly Festival (Dover, DE), and more.

Noga Erez 2020 Tour Dates:
March 16 – 21: Austin @ SXSW
March 23: NYC @ Annie O’s Music Series @ The Standard Hotel
April 2: Los Angeles @ We Found New Music Showcase – Bar Lubitsch
June 3: Barcelona, ES @ Primavera Sound 
June 6: Los Angeles @ Virgin Festival
June 15: Nashville @ BMI 8 off 8th
June 16: Nashville @ New Faces Night @ The Basement
June 21: Dover, DE @ Firefly Music Festival 
July 31: Montreal @ Osheaga Music & Arts Festival
August 5: Budapest, HU @ Sziget Festival

Noga Erez burst onto the scene with ‘Off The Radar’ in 2017, winning acclaim across the globe. While the music she makes in collaboration with her partner and co-writer, composer and producer Ori Rousso, exploits many of the more physical, dynamic elements of electronic & pop music, it also embraces a cerebral sensitivity that’s made her one of her home city’s most exciting, idiosyncratic artists. The grainy textures and potent atmospheres forged with her synths and ingenious beats bravely straddle genres. Her 2018 standalone singles Bad Habits and Cash Out (feat. SAMMUS),” and 2019 collaboration with ECHO, Chin Chin” saw her continuing to forge a path of uncompromising and unpredictable, gritty, truth-seeking alt-pop. “VIEWS” marks the start of the next chapter in her career, with a new full-length and extensive live dates set to follow later in 2020. Watch this space!  


https://www.facebook.com/NogaErezMusic

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