‘Deep Dark Creep Love’Out now via Club AC30
Critically acclaimed Japanese indie-pop four piece Taffy return this year with their fifth studio album, ‘Deep Dark Creep Love’, released with London’s premiere shoegaze and psych-rock record label Club AC30, who’ve enjoyed recent success with the likes of Pinkshinyultrablast, Black Doldrums and Is Bliss.
On new single ‘Inner Nerd’ Iris tells us “This song is basically about life and love. When you live or love hard, I think people can get really deeply creepy in their own way, but they just don’t know it. And it’s a very beautiful thing in a way. I personally like the word “nerd”, it’s like a compliment to me. If you’re nerdy at something, it is equal to that you’re good at something special. Everything, everyone is meant for something, someone. This is an “encouraging” song, a “magic spell” song in a nerdy way I wrote.”
‘Deep Dark Creep Love’ encapsulates the bands infectious, melodic take on the noise-pop genre, with a greater emphasis on big choruses and backing vocals than their previous work. The material has honed in on that classic Taffy contrast which is musically light but delves into dark places vocally. In tone it feels softer, but effortlessly dips into tracks such as ‘The Bates’, based on Psycho’s infamous lead and his sinister relationship with his mother.
They’ve also recruited new guitarist Nao who’s effectively built on the bands atmospheric guitar work and textured shoegaze sound. The LP masterfully showcases their renowned dreamy, sugar-sweet inflections, underpinned by Graham Coxon-esque 90’s guitar riffs. A swirl of transcendental melodies, tracks such as ‘Sunless Echo’ and ‘She&She’ are reverb-drenched, held in line by a solid and at times refrained rhythm section. Iris’s unmistakable vocal backed with beautiful, psychedelic soundscapes.
With sensibilities reminiscent of Elastica and The Stone Roses, Taffy have always been inspired by the works of British artists and shown that appreciation by covering them, and on ‘Deep Dark Creep Love’ they decided to continue that tradition by playing homage to one of their favourites; ‘Never Let Me Down’ by David Bowie.
At its heart, it’s a record about love. Whether it’s new, old, romantic or platonic, it’s about love for the people and things around you, both a love-letter to their fans, as well as a deeply personal insight into romance.