Annabel Allum releases cinematic video for ‘You Got It Good’ starring Tallulah Haddon (‘Kiss Me First’, ‘Taboo’, ‘The Living and the Dead’)and directed by Alex Taylor (‘Spaceship’)
Annabel Allum has teamed up with exciting British director Alex Taylor (director of cult British cyber-goth film Spaceship) to create a visually arresting music video for her latest single You Got It Good. It stars her friend and PAPER/i-D/Wonderland profiled South London actor, drag & performance artist and model TallulahHaddon, who has made waves for her performances in Channel 4/Netflix’s Kiss Me First, from co-creator of Skins, Taboo and The Living and the Dead.
The three talents have come together to bring to life a song and visual that expresses youth depression, compassion and escapism beautifully.
Director Taylor says on the video: “Annabel wanted to explore the inner world of someone suffering from mental health issues, so I came up with this idea of a girl who wanted to summon a kind of genie, a dangerous but essential alter ego, a guru, a mythical figure from a spirit world, someone who was an addiction, or the wild abandoned side of you who you are both drawn to and repulsed by. She would stay out in the woods, summon her spirit with blue sweets and then be torn in two, challenged, fought and trained, and finally attain peace in a UV Heaven as she connected with her true self.”
From playing local pubs in Guildford 6 nights a week, to acclaimed performances around the world, it’d be tempting to call Annabel Allum’s rise a whirlwind. However to do so would belie the steady growth and legwork put in by one of the UK’s most exciting up-and-comers. From single to single Annabel has evolved and added exciting extra facets to her trademark punky sound. You Got It Good, out via cult London label Killing Moon, is the latest peak in her canon of vital, snarling songs.
A common theme throughout her releases is the ease with which tracks boiling over with righteous anger can sit side by side with touchingly sentimental tracks dedicated to friends and family. You Got It Good, with its bouncy 90s style treads that tightrope with aplomb. Annabelexplains the origins of the track:
“I wrote this song after a friend came to me in a very low state. This is the conversation I had with them. Sometimes we need to go through hardship to grow as people, and understand ourselves & the world around us better. To adapt & learn from negative situations allows us to appreciate life more.”
Long marked out as one to watch, the swell of praise for Annabel Allum from all corners is resounding. Long-time championed by BBC Radio 1, she’s made the daytime playlist, had a live session at the iconic Maida Vale studios as well as performing on their SXSW stage, a festival which she’s now taken by storm twice. Other notable shows include a dream-come-true emotional performance at Reading festival, as well as The Great Escape; tours with Nadine Shah, Alex Lahey and Beth Ditto have been the perfect way to cut her teeth in the presence of esteemed artists.
Press wise too commendation is significant, key praise coming from FADER, DIY, The Independent and NME, who named her as one of the discoveries of this year’s SXSW.
Beyond music Annabel keeps a well maintained, genuine aesthetic – this has lead to deals with indie clothing companies Bastien Classics and Cheap Monday.
You Got It Good is out now as the first single taken from a new 6-track EP recorded with Adrian Hall(Goldfrapp, Anna Calvi, Du Blonde), set for an autumn release via Killing Moon.
8th July – Mouth of the Tyne Festival, Tynemouth
13th July – Hidden Herd Festival, Brighton
25th July – Refract Festival, Manchester
26th July – Standon Calling Festival Performance, Standon
28th July – Truck Festival, Oxford
31st August – Bruis Festival, Maastricht
18th/19th October – Wild Paths Festival, Norwich