BLOOM Share Powerful New Single/Video About Depression ‘GROUND’

April 14, 2019
photo credit kaleidoschoots

BLOOM Share Powerful New Single/Video About Depression ‘GROUND’

Co-fronted by telepathic, harmonising best friends Emily Cluley and Megan Clifton (both on vocals, guitars & keys) – alongside Jamie Keogh (drums) and Scott Jones (bass) – Brighton-based Bloom is a culmination of entwined passions: layered harmonies, 80’s synths, heavy dance rhythms, a touch of bubblegum pop, PC Music, love, the universe, moss, thunder, lightning and magic. 

Double-A single Ground/Escape is the first single to be released from Bloom since their debut album ‘What Is Life’ (self-released in 2016) which garnered attention from tastemakers such as The Quietus, The Line of Best Fit and BBC Introducing. Both tracks deal with issues of mental health and are, as Clifton explains, “essentially a reflection of the darkest parts of ourselves”.

Releasing two singles reflects Bloom’s fascination with pairs – light/dark, masculine/feminine, yin/yang – as seen by Clifton and Cluley’s always intertwined vocals. “We can’t present ourselves in one song” Clifton explains, “It’s hard to understand one without the opposing polarity. Once you have two combining, that’s when everything starts growing and blossoming out.” This polarity is clear in the tracks, yet they complement each other. Ground’s darker pop-shades represents what the band describe as “the wordless, alien void”.  WhilstEscape rushes in with a huge driving rhythm section, a childlike vulnerability and tinges of bubble-gum pop representing “the manic, chattering infinite”, with an equally upbeat message on self-love and care: “Know yourself by letting go, Love yourself by letting go.” – Escape 

Ground and Escape are produced by Ed Chivers (Fujiya & Miyagi, AK/DK) who is currently working on Bloom’s debut album planned for release later in 2019. Both tracks will be self-released digitally and on a limited run of 300 violet 7” vinyl copies.


18th April: Paper Dress Vintage (Karousel Showcase), Hackney, London

27th April: Brunswick Pub, Brighton (Single Launch Party, matinee show from 2pm)

9th May: Brunswick Pub, Hove (Lost Room Records Showcase @ The Great Escape)

26th May: Glad Café, Glasgow 

27th May: Leith Depot, Edinburgh

29th May: at Wharf Chambers, Leeds 

1st June: The Natural History Museum, Oxford 

Connect with Bloom via: Website


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