Shares new single ‘Other Life’
Due 8th March on Square Glass
South London singer-producer and all round creative visionary Semi Precious (real name Guy Baron) unveils Other Life – a synth drenched art pop single due March 8th on the Squareglass imprint, that offers an immersive and emotional ride between the bounds of hedonism, melancholia and fleeting euphoria.
With its sparse, mantra-like vocals and escalating, musical arrangement, Other Life reflects upon the possibility of indulging in and surrendering to a life of pure decadence, and finds poignancy in seeking unattainable pleasures. The heavy-on-synths and dance-music-inspired soundworld, which calls to mind the works of artists like Massive Attack, James Blake and Arca, creates an overall sense of fleeting euphoria, which Semi Precious describes as “a longing to break free fused with a fear of getting lost”.
The 3D animated video, created by digital artist Jake Moore and co-directed by Baron himself, walks us through a futuristic dimension of dystopian nightlife. Moore states “The viewer is guided into a central chamber that visually references gay bathhouses, cathedrals, and the backrooms of queer venues; sites that share a heightened, otherworldly and ethereal atmosphere. Eight figures lounge across one another in anticipation of a bliss that fails to actualise. Their sensual climb plateaus and descends as their bodies begin to degrade; a metaphor for the perils of hedonism”.
Semi Precious’ previous works, including his 2016 debut album Ultimate Lounge, have been praised for their subversive take on easy listening music and playful approach to sampling and songwriting, and saw him being endorsed by outlets such as Sunday Times, The Guardian, i-D and BBC Radio 3. His recent single Vacancy was featured by the likes of Dazed and Dummy(“an atypical anthem that builds a minimalist yet striking sound-world while his subtle vocals serve as a vehicle for open-hearted reflections”).
Resulting from a two-year long journey of creative experimentation and exploration, this exciting new audio-visual release, which forms part of a series of collaborative works to be released throughout 2019, sees the Matthew Herbert collaborator delving into darker, poignant territories to create a stark and captivating sense of intimacy.