HAARM – Unveil ‘Better Friend’ Video by Sci Fi Director Daniel Fitzsimmons

HAARM UNVEIL CEREBRAL DANIEL FITZSIMMONS-DIRECTED VIDEO FOR ‘BETTER FRIEND’
WATCH HERE

LISTEN TO THE ‘BETTER FRIEND’ 3 TRACK EP HERE – OUT NOW

Liverpool trio HAARM have unveiled a stylish and cerebral new video for current single: ‘Better Friend’.

Reverberating with pure emotion and pulsating electronics, ‘Better Friend’ finds the band reflecting on the untimely loss of one of their closest friends. Taken from their recently unveiled EP of the same name, the track is now matched with a slick new video from the mind of acclaimed LA-based Director Daniel Fitzsimmons, perhaps best known for his scintillating sci-fi thriller Native (2016). 

While filming in Ireland in 2018, Fitzsimmons, a self-proclaimed fan of the band’s work to date, approached HAARM out of the blue asking if he could produce their next video. Having just laid down the lush, atmospheric future-pop of ‘Better Friend’ the band felt they had just the project in mind. Immediately drawn-in by tragedy and potency laid out in the track’s visceral lyrics, Fitzsimmons felt inspired to construct the dark and dystopian choreography of this striking accompanying video. 

Shedding further light on the making-of the video and symbolism coursing through it, HAARM frontman Chris Macintosh states: 
“Dan [Fitzsimmons] was quite keen from the off to use dance and choreography in some form. After I’d sent him the lyrics to the song, which are all about a good friend of mine who tragically took his own life a few years ago, incredibly young. The dancers in the video represent torment, pain and pressure. The stuff that just being alive in this world is struggled with on a daily basis by so many young people. The choreography reflects that faceless pain.  The dancers in the video were all on loan from Edge Hill University and were so, so good. Incredibly patient and incredibly talented and also incredibly young – most of them were in their first and second years of university.”

HAARM released their ‘Better Friend’ EP in September 2018. Crystallising their iridescent ideas and sky-scraping synthesisers, the ‘Better Friend’ EP paints glistening soundscapes with cosmos-calling choruses. Featuring the cathartic title track ‘Better Friend’, plus ‘Can We Keep The Light On?’ the ‘Better Friend’ EP is stamped with the sonic hallmarks of indie-electronica masters new and old, from Moby and New Order, Polica to Chvrches. The EP also features a cover of Everything Everything’s ‘I Believe It Now’, now recognisable to millions as the soundtrack to the Premier League campaign on BT Sport. 

HAARM – THE ‘BETTER FRIEND’ EP – OUT NOW LISTEN HERE

HAARM are an indie-electro trio formed in Liverpool. With a string of irresistible singles to their name including Foxglove and Valentine, the band have notched up over 400,000 streams on Spotify and seen their music featured on a wide-array of high profile TV spots including The Grand Tour, The Rugby World Cup and Made In Chelsea among many others. Since their formation in 2016, the band have toured with Bloc Party, Dream Wife and Let’s Eat Grandma as well as performing many headline performances of their own across the UK. 

HAARM: ‘BETTER FRIEND’ – THE NEW VIDEO DIRECTED BY DANIEL FITZSIMMONS – WATCH HERE

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