Pigs, Pigs, Pigs, Pigs, Pigs, Pigs Pigs premiere second single “Shockmaster” from forthcoming album ‘King of Cowards’

August 17, 2018

Janina Sabaliauskaite


Pigs Pigs Pigs Pigs Pigs
Pigs Pigs

share video for “Shockmaster”

New album, King of Cowards
out 28th September
on Rocket Recordings


“ One of the bands to watch in 2018.” The Guardian

“ The demons have been summoned, channeled and purged.” The Quietus

“ Designed to blow your speakers.”  Loud & Quiet

“A whirlwind through chaos leaving all who hear it with ringing ears and melted faces like the fucking of ark of the covenant or something equally capable of mutilating the average countenance.”  Echoes and Dust

“Cake of Light is an enormous slab of pummelling stoner riffage, pained strained vocals and monolithic heaviness. Absolute fucking heaven.”  Louder Than War

[Cake of Light] “a roiling rocker, full of sneering attitude on the surface and a definite undercurrent of black magic that seems to be luring you from deep inside their domineering rock sound.” The 405

[Cake of Light] “a mighty chunk of avant rock futurism with a deep-rooted physicality.” Clash Music

“… an enjoyable conflation of noise-rock influences, mostly tracking back to the post-hardcore scene of the late ’80s.”  Q Magazine

“ One of the most exciting bunch of noise-rockin’ brown-acid casualties the UK has to offer.” Record Collector

“ It’s akin to bottling hellfire.” Crack Magazine

Newcastle’s Pigs Pigs Pigs Pigs Pigs Pigs Pigs are back with their new album, King of Cowards out 28th September on Rocket Recordings and they premiere the second single, the “bone-shudderingly heavy ‘Shockmaster'” via The Quietus

Says guitarist and producer Sam Grant of the new video, “We went into Blank [studios] with the idea of doing something we’d been playing live, and something which represents maybe the heavier side of the album. So we did a live version of ‘Shockmaster’. It’s a good counterpoint to the type of track ‘Cake of Light’  – it’s a much more weighty, darker track. A big thing was that it felt important to do it in one take, both with the audio and the filming, and to make it an honest live performance. The two cameras side by side gives the ‘one take’ idea more vivacity and gives the viewer more visual freedom, which we hope helps to keep it engaging. It also lets some interplay between each of our parts pop out a bit too, which is cool.

It’s a real fun track to play live, it’s got an inertia that you can just ride throughout; a big mass of sound that rolls on and on, and the video hopefully does that some justice.”

“Shockmaster” follows on from the band’s first single, the immense “Cake of Light” which has just been playlisted on BBC6 Music.

Seven is the magic number. This is about more than the number of days in the week or continents in the world – psychologists have theorised that the human memory’s ability to calibrate information on a short term basis is mostly limited to a sequence of this length. Thus, it seems strangely fitting that Pigs Pigs Pigs Pigs Pigs Pigs Pigs – the Newcastle-based maximalists whose riffs, raw power and rancour have blazed a trail across the darker quarters of the underground in the last five years, have made a second album in King Of Cowards which does its damnedest to take consciousness to its very limits.

The period since Pigs’ Rocket Recordings 2017 debut Feed The Rats – a mighty tsunami of rancorous riffage and unholy abjection that wowed critics and wreckheads alike – has seen the band build on their incendiary live reputation far and wide, from the sweatiest of UK fleapits to illustrious festivals like Roskilde. Perhaps the most relentlessly head-caving outfit of an alarmingly fertile scene operating in Newcastle at present, the band have all been busying themselves in a variety of activities, with frontman Matt Baty running Box Records (home of underground luminaries like Lower Slaughter, Casual Nun and Terminal Cheesecake) and both himself and bassist John-Michael Hedley playing in Richard Dawson‘s band – indeed Dawson himself guests on King Of Cowards, both on synth and as part of a vocal ensemble on the opening “GNT” – moreover, guitarist Sam Grant has been working hard on a new incarnation of Blank Studios, which began its life with the recording of this very album.

This opus sees the band entering a new phase as a sleeker yet still more dangerous swineherd, with ex-Gnod and Queer’d Science drummer Chris Morley joining the ranks and a new approach being taken to its creation. The Iggy-esque drive to dementia, Sabbath-esque squalor and Motörhead-style dirt may still be present and correct yet the songs are leaner, the long-drawn-out riff-fests sharpened into addictive hammer blows and the nihilistic dirges of yore alchemically transformed into an uplifting and inviting barrage of hedonistic abandon.

Against all odds, the writing of this record entailed encounters with actual pigs. “We hired a remote, converted barn in the Italian countryside and spent a week there writing the bulk of the album and trying to make friends with wild boar.” notes Adam Ian Sykes. “The results are shorter, more concise songs with, I guess, a little more focus, especially thematically. We wanted to shift slightly from our old jam-based way of working. In places, the album gets darker than Feed the Rats, especially lyrically but we also tried to get a fair amount of levity in there.”

Don’t miss Pigs x 7 on tour this autumn – dates below:

​Sept 27th – Star and Shadow, Newcastle
Sept 28th – Moth Club, London * (Sold Out)
Oct 25th – The Georgian Theatre, Stockton On Tees *
Oct 26th – Soup Kitchen, Manchester *
Oct 27th – South Street, Reading 
Oct 30th – Tom Thum Theatre, Margate
Nov 22nd –  Picture House Social, Sheffield
Nov 23rd – Hope and Ruin,  Brighton
Nov 24th – Temple of Boom, Leeds
Nov 29th – Fulford Arms, York
Nov 30th – The Shipping Forecast, Liverpool
Dec 1st – Nice ‘n  Sleazy, Glasgow

* = w/Bonnacons of Doom 

Pre-order links for King of Cowards:

Ltd LP/CD:

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