Shya Streams “Big Car” via Hype Machine
Album Out November 17th via Yellow K Records
New York-via-Oberlin’s Shya will release their new album, Big Car, on November 17th with Yellow K Records. Led by multi-instrumentalist Nate Sher, the band are sharing the record in full with Hype Machine. Shya’s new record expands on the bedroom pop formulas of last year’s exceptional Trying, creating something both emotional, engaging, and experimental. Sher’s lyrics are the heart of every song he writes, balancing personal and relatable stories with beautiful textures of guitar and synths.
“After graduating college last year, Sher relocated to New York City and evolved the project into a band. The resulting full-length, Big Car, arrives with newfound clarity and expanded dynamics. It’s Shya’s most compelling moment to-date, with fleshed-out instrumentation and a wide-eyed sense of wonder and discovery.” – Hype Machine / GoldFlakePaint
November 17, 2017
Yellow K Records
8. New Balance
“The guitar twangs are clearer, the percussion is striking, and the subtle electronic sections get you swaying, in the vein of Washed Out and Toro Y Moi.” – The Fader
“this projects most compelling moment to-date, the fleshed-out instrumentation, which swells to busier pastures than we’ve heard before, adds a wide-eyed sense of wonder and discovery to Sher’s songwriting” – GoldFlakePaint
“even in its simplicity, never looses its central charm” – SPIN
“the ephemeral nature of Sher’s musings seem to have been captured in a pure state before being developed into solid, dynamic songs.” – The Fader
Shya is the project of Nate Sher, a 22-year-old musician from Placerville, California. Growing up on a farm in the Sierra Nevada foothills, Sher began programming MIDI backing tracks to compensate for the lack of musicians in his area. In 2015, while attending Oberlin College, he continued making songs in his dorm room–under the name Shya–in an attempt to blend lo-fi sensibilities with pop aspirations.
In the beginning, Shya’s music emphasized the bedroom in bedroom pop more than the pop, but after five EPs, Sher’s sound ironed itself out to the point where his most recent effort, Big Car, may be mentioned in the same breath as The Weeknd’s Starboy, Sade’s Diamond Life, and Justin Bieber’s Purpose. Sher describes his new album, Big Car, as named after one of the most commonly used Internet passwords. In the same way that a popular password might blur the lines between privacy and publicity, Shya hopes to make intimate songs feel accessible. After graduating from Oberlin, Sher relocated to New York City where he works as a bus boy.