Jesse Cannon Announces New Book
Processing Creativity: The Tools, Practices And Habits Used To Make Music You’re Happy With
In Stores March 28th, Pre-orders Available Now
Jesse Cannon has announced the release of his new book Processing Creativity: The Tools, Practices And Habits Used To Make Music You’re Happy With. The book is set to be released on March 28th, and pre-orders are available now. To read the announcement from Jesse Cannon, get links to pre-order, or receive and exert from Processing Creativity now, visit his announcement website.
You may know Jesse Cannon from writing one of the most popular books on the music business, Get More Fans, or from his recording credits on records with the most varied set of bands you’ve ever seen including: The Cure, The Misfits, Animal Collective, Brand New, The Dillinger Escape Plan, The Menzingers, Limp Bizkit, Basement, Leftover Crack, Saves The Day, Senses Fail, Weird Al, Lifetime, Say Anything, NOFX, and over a thousand others. He just wrote a book about what he’s learned working on all those records and writing about music’s bleeding edge, taking on the subject he knows the most about; helping musicians fulfill their creative vision.
Processing Creativity is the culmination of four years of Jesse pouring over science, books and thoughts from top creators as well as his own experience to write a book every musician should read about what goes into make great music versus what bands do when they make a bad album. He covers the pitfalls of creating music, thoroughly explores the hidden reasons we actually like music, how to get along with your collaborators and tons more in an easy fun language. You can read an excerpt from Jesse Cannon’s announcement below.
“Four years ago, when I released my last book, Get More Fans, moments after I finished having a panic attack about what the reaction to the book would be, we got a phenomenal review on Hypebot. Buried under that very kind review was a comment from a popular YouTuber that trolled us by trying to invalidate the need for a book on marketing your music with the age old cliché of, “All you need to do is make great music and it’ll promote itself.” While I didn’t agree the book was without purpose, I did agree that great music is the best marketing tool. I realized that after recording over a thousand records over the past two decades, the only thing I knew more about than marketing music was helping musicians fulfill their creative vision. Whether it’s close friends or the people I meet in a bar, I know far too many musicians that are unhappy with the music they make, citing pitfalls they wish they knew how to avoid while making their latest work. While we all need to make our own mistakes, having greater understanding of the creative process helps us avoid the countless mistakes and allow us to make music we are more happy with.
I spent the past four years exploring every book, scientific study, talk from film directors, artists and any other source material I could find to make what I am announcing today, Processing Creativity: The Tools, Practices And Habits Used To Make Music You’re Happy With. I found was there was an immense amount of knowledge on how to achieve your creative vision I’ve never heard discussed in all my years making music.” – Jesse Cannon