COWTOWN share classic computer game video for ‘Emojicore’, taken from Paranormal Romance out now via The Audacious Art Experiment/Hot Salvation

February 5, 2017

Ricky Adam


Share classic 8-bit style ‘Emojicore‘ video

New album Paranormal Romance out now on
The Audacious Art Experiment & Hot Salvation

Cowtown have unveiled the video for new single “Emojicore“, a meticulously created clip which sees the band running through a glitchy mash up of the SEGA, Nintendo, Playstation and Windows PC systems.Created by Emily Garner, the video was built frame by frame using MS Paint and Adobe PS. She says of the process, “The method is archaic but stupidly fun and it will totally give you square eyes. It was dead easy to make because Jon, Dave and Hilary translate so well into pixel avatars.”

Cowtown’s Jonathan Nash says of the song: “Without getting into too much detail, the lyrics for Emojicore attempt to address my concerns about our ever-growing dependence on technology as principle way of communicating. It’s a cautionary tale.”

Fresh from their recent tour with Deerhoof, catch Cowtown playing Sheffield’s Outlines Festival next month:

Saturday 4th March – Outline Festival, Queens Social, Sheffield (tickets)

Formed in Leeds 12 years ago, but like Gang Of Four, born in a variety of other places, Cowtown are made up by David Michael Shields (drums), Hilary Knott (keybass/vocals) and Jonathan Nash (guitar/vocals) and play econo, dynamic, over-stimulated rock music that embraces a heavily abridged history of rock n’ roll. Serious about fun, the band are a firm favourite of BBC 6 DJ Mark Riley, performing music with an emphasis on positive expression and confronting collective anxieties, creating live shows that focus on what they enjoy and discarding the rest.

Picking up from 2013’s Dudes Vs. Bad Dudes (released by TAAE and the band’s own label City Hands) their latest offering is wildly economic, clocking in at 23 mins across 12 tracks. Drawing influences from bands like The Coneheads, Devo and The Breeders, as well as films such as Teen Wolf and Ghostbusters, songs are later distilled into their absolute fundamentals. It’s not about what they want but what they need, with the delivery being as urgent and tightly wound as possible.

Paranormal Romance was recorded amidst the floods that swept through the city last winter by Matthew Johnson (Hookworms/Suburban Home) at the band’s practice space, Tranquility Base and later mastered by Tom Woodhead (Forward Russia) with artwork by fellow Hookworms pal Jonathan Wilkinson a.k.a Idiots Pasture. The album encompasses the centralised DIY affair that Cowtown have come to epitomise as one of the longest running bands to come from the LS6 area. Jamming econo, recording econo and propelling themselves econo.

Cowtown’s 4th studio LP Paranormal Romance was released in August 2016 on Sheffield DIY label The Audacious Art Experiment and new Folkestone label and record store Hot Salvation. Happy Happy Birthday To Me Records release in the US, and Gandula in Spain.

Order the album:

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