Night Idea Share Animated “Easy To Lie” Music Video

May 1, 2016
Joey Wharton

Joey Wharton

Night Idea Share Animated “Easy To Lie” Music Video viaGoldFlakePaint

Breathing Cold out now on JuJu Records

“a bright brand of progressive rock that leans toward pop” – Stereogum

“Jazzy arrangements and psychedelic tendencies add numerous dimensions, giving an extra dose of originality to this quartet’s repertoire” – Vanyaland

Richmond indie prog quartet Night Idea are excited to share the gorgeously animated “Easy To Lie” music video ahead of their tour return to Virginia. The lead single from Breathing Cold, the band’s recently released sophomore album, GoldFlakePaintdescribed the song as “a shimmering pop moment that tempers the more mathy side of Night Idea’s workings and fills the whole thing with colourful, instrumental excursions that feel brilliantly alive.” The striking animated clip was directed by Emily Kundrot, who shared the following about the video’s concept:

“The idea for the video started out based on my life experience of what it feels like to hunt for a job after schooling. You’re presented with nothing but constant optimism when really thats not the case at all.
It really takes hard work, perseverance and an unwillingness to give up, unlike the image of point A to point B that education can present. The character here tries to solve that problem by lying on his resume.”

Night Idea’s latest presents a delicate blend of modern indie rock and classic prog rock, effortlessly swirling the two opposing genres together, creating something that balances pop songwriting with subtle technicality and epic song structures. Night Idea are exceedingly tight and undeniably talented, and Breathing Cold is built with an equal focus on infectious hooks and jaw-dropping musicianship of spastic wonder. They make the impossible sound possible, just listen to opening track “At The Wheel” and it’s immediate apparent that Night Idea are operating at another level.


5/15: Brooklyn, NY @ Trans-Pecos
5/28: Richmond, VA @ The Camel

Night Idea is an indie/progressive rock band based in Richmond, VA. The band’s multilayered sound is characterized by focused songwriting, fleshed out with complex melodies and syncopated rhythms. The band formed in 2011 and have released a full length album Ocho the Cat (2011) and a follow-up EP, Paths (2013). Their second full length album Breathing Cold will be released March 25th on JuJu Records.

Built around loose themes, Breathing Cold slowly descends into madness as it unfolds. The album starts very happy-go-lucky and bright, and then in the second half it takes a dark turn. By the end of the record, the band have traversed through some really dark passages, and it the listener is left somewhere completely different from the beginning. It’s a journey intended to be heard in full, a transformative experience for the listener and band alike. Lyrically, Carter Burton (guitar/vocals) has inspiration from all over the place. There isn’t a concrete theme to the lyrics, each song is a separate story. Some songs are about day to day experiences, some of it is existential.

This album marks a turn for the band as they wrote with more of a group effort in terms of composition and structure. Taking their time, Night Idea fleshed these songs out over the span of two years with ideas coming from all sides of the band. The band, known for their impressive live shows, decided to create a recording closer to the experience of seeing them perform, opting for a bigger sound that retains the group’s rawness. Breathing Coldwas recorded in a big beautiful art gallery in Richmond called Gallery 5. The massive room helped to capture the expansive sounds they were after.

Breathing Cold
JuJu Records

Out Now

1. At The Wheel
2. Silver Understanding
3. Wild
4. Easy To Lie (VIDEO)
5. Call
6. Response
7. Overgrown
8. Breathing Cold

Night Idea Links:
JuJu Records

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