Fable releases video for Human Pretending!

April 4, 2016


Fable releases video for Human Pretending!

“Brooding cinematic Electronica…” – Guardian

“…astute production, a sense of mystery and that powerful vocal all align to create something special.” – Clash

For fans of: Nine Inch Nails, Björk, Leftfield, The Prodigy
Fable has released her fantastic new video for single Human Pretending. The track was written in collaboration with the ‘Godfather of Dance’ Paul Hartnoll of Orbital and is available to buy now on iTunes via74 Music.

The video has premiered on Clash but you can also watch it now on Fable’s YouTube channel.

You can also stream the track via Fable’s Soundcloud page.

The twisted piece of electronica wired together by snarling vocals and pulsing beats, was originally conceived by the pair as a subversive, leftfield entry for the 2016 Eurovision Song Contest but rejected for being “a little too much for the Eurovision audience”, which comes as no surprise as Fable is anything but safe. She is otherworldly, an alien, an outsider. Fable is an incendiary creative force that does not bend to the rules – she creates them.

Human Pretending is about “the human condition,” explains Fable. “We are all flesh and bone, but we’ve convinced ourselves that intellectually we are part of something far greater, both individually and as a society. There’s a constant battle between our actual being and the personas we’ve created, to the extent we’re losing touch with who and what we really are.”

Previously, Fable has proved herself to be a worthy songstress with single Silence Myself and a creative chameleon with I Am You. However, Human Pretending channels early Prodigy, Nine Inch Nails and Björk on steroids. Fable is far removed from the soft dream pop songstresses and corporate backed ‘artistes’ being churned through the system, ready for ‘safe’ public consumption. Fable wants you to think, to feel, to wake up from your modern malaise.

Fable recently joined British rock legends The Cult on tour and has previously supported Archive and worked with Bloc Party’s Russell Lissack. The Line of Best Fit, Gigwise, Pop Justice and Clash are amongst Fable’s supporters and with her latest single Human Pretending, she’s sure to gain many more.

Human Pretending is out now via 74 Music and is available to buy on iTunes.

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