Lowla release video for single Reckless!
“Pop that is unashamed to be pop, that is plastic, fantastic, and completely in your face.” – Clash
Lowla have released the video for their forthcoming single Reckless, due out on March 31st 2016 via DIY.
Reckless channels the likes of Sky Ferreira, Lapsley and Grimes but with a DIY sound that gives the single a little edge. The single celebrates the moment you leave the darkness of a break-up: “Sometimes, we get so absorbed in a love that’s lost, Reckless calls for an almost violent break-up with your break-up,” the girls explain.
Heavily influenced by all things 90s, including a love for Levis denim, Lowla is the brainchild of producer Lo and creative stylist Lara. After meeting through chance when Lara appeared as a guest vocalist on a session that Lo was producing, Lo was immediately impressed and shortly after asked Lara to work on a project of their own. In addition to sharing the song writing and performance of their music they are both able to use their talents to bring together their vision for a project which is both musically and visually pioneering.
Reckless is out March 31st 2016 via DIY.