Matt Rock unveils ‘Gimme A Sign’ video, debut album out 16th Oct
“The once-reclusive artist is now ready to share himself and his work with the world”Consequence of Sound
“The stripped back approach lends a sense of immediacy, of intimacy to proceedings” Clash
Matt Rock has unveiled the video for ‘Gimme A Sign’, the lead track from his debut album ‘Get Blank’ – due 16th October.
Directed and edited by Matt Rock himself, the video continues the album’s DIY theme and was shot in the same room that the whole album was recorded in. The equipment seen in the visual is the live set up he uses. Its edited effects tie in with the candid nature of the album and pay tribute to the way some performances in the 70s through to the 90s were presented.
‘Gimme A Sign’ is inspired by the direction and worth of the future, bringing both moments of gloomy distortion and bright clarity.
Following three years of isolation, a situation brought on by the intrigue of living as a virtual recluse, ‘Get Blank’ was sporadically self-produced in his South London home during these years, detailing the process of re-evaluating his life.
‘Get Blank’ was motivated by this time of reflection, which gave Matt the freedom to make the record he’d been too scared to before. Having spent the majority of his younger years trying to fit in, he recognised the need for authenticity and had to dismantle certain aspects of his life, including professional and personal relationships to move forward.
The record is the product of someone courageously and cathartically addressing problems such as depression and addiction, the need to conform and lastly, the direction and worth of ones own future. Musically, the album’s fusion of sounds gives it a diverse soundscape, an ideal match for the honest lyrics. It’s an original hybrid of 60’s influenced baroque pop, pounding psychedelia with touches of 90’s indie) and even dance-influenced electronic flourishes.