Watch Adam Cleaver’s video for ‘Man or Beast’!‏

August 20, 2015



“…poetic lyricism is matched to a voice capable of swooping up into the heavens.” – Clash

For fans of: Thom Yorke, Fleet Foxes, Iron & Wine
Adam Cleaver has released the video for EP title track and single Man Or Beast, a captivating alternative folk song that captures Adam’s personal journey through his twenties.

The video premiered on TMRW Magazine‘s website, who described it as “uplifting and anthemic”. You can watch it now via Adam’s YouTube channel.

You can also stream the single on SoundCloud.

Man Or Beast is very personal for Cleaver. The single is about making big decisions and the drastic changes they may bring but Adam is all about the bigger picture and ultimately that’s the message of the single – something everyone can relate to at any point in their life. Musically, Adam’s influences range from Fleet Foxes to Iron & Wine, however, on the EP he hones these influences with a modern edge think Fleet Foxes meets Hozier but with Adam’s signature sweet, beguiling vocals.

Filled with rumbling drum beats, anthemic riffs and Adam’s entrancing vocals, Man or Beast is an enthralling listen from start to finish. Each track marks a point of artistic evolution for Cleaver as he sings about his struggle to reach honesty whilst dealing with a wealth of emotions that feel all too human. Man or Beast is an EP that questions fears, anxieties and trust.

Adam Cleaver worked with Matt Harris (HAWK) on Man or Beast creating a beautiful, organic sound prevalent throughout the EP. Adam has already received support from BBC 6Music’s Lauren Laverne who featured Adam’s The Salt Mine as her ‘Headphones Moment’ as well as playing the track multiple times on her show. The Salt Mine has also been featured on ClashAmazing Radio and John Kennedy’s XFM show but with this forthcoming EP, Adam is raising the stakes and is ready to show us what he’s really made of.

The video for single The Salt Mine premiered on Clash Magazine‘s website, and you can watch it now on YouTube and download it for free via SoundCloud.

Man or Beast is out on September 18th via Veta Records.

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