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Wolf Alice unveiled for Vevo LIFT with Behind The Scenes Video‏

May 27, 2015
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V E V O  L I F T  P R E S E N T

WOLF ALICE

Wolf Alice - Vevo LIFT

Vevo, the world’s leading all-premium music video and entertainment platform, has today announced that Wolf Alice, the hotly tipped, explosive indie rock four piece, is the latest act to feature in Vevo’s LIFT series.

From today (Wednesday 27th May) for eight weeks the band will deliver interviews, exclusive performances and behind-the-scenes access to illustrate their incredible ascent over the past year.

Watch the first video HERE:

The band are the third artist to be added to Vevo’s LIFT series this year, and they will be bringing their enormous riffs and urgent melodies to Vevo to allow fans to get truly up close and personal.

Wolf Alice’s debut album ‘My Love Is Cool’ is due to be released on 22nd June, following a breathtaking start to the year with sold-out tours across North America, Europe and the UK. They will head out on their biggest tour to date in September including show at Brixton Academy on the 26th.

Vevo’s Tom Connaughton, VP, Content & Programming, UK and International: “We’re incredibly excited to add Wolf Alice to our LIFT series. They are one of the hottest acts out there at the moment, and we’re over the moon to be working with them. They have an amazingly passionate group of fans, their live shows are unreal, and we wanted to capture that through the videos we’ve made with the band. We’re looking forward to introducing them to our huge global Vevo audience.”

The band added; “We are very excited to be welcomed into the Vevo family as their latest LIFT artist. They’ve featured some great acts in the past, and we’re honoured to be part of it. Can’t wait for you to see the vids.”

Vevo’s LIFT programme launched four years ago as a way of celebrating new talent, and introducing emerging artists to a bigger audience.

Each LIFT cycle spends a period of time painting a detailed portrait of its act so listeners and viewers get a fuller immersion into the artist’s musical impact and cultural breadth. Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows – all exclusive to the Vevo platform. Vevo LIFT has featured some of the biggest acts in the world including Bastille, 5 Seconds Of Summer, Lorde, Years and Years, Disclosure and The 1975, giving fans access to the artists influences, stories and exclusive content before any other platform.

About Vevo

Vevo is the world’s leading all-premium music video and entertainment platform with over 11 billion monthly views globally. Vevo brings a library of 140,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to hundreds of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo’s massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009

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