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South London electro pop outfit SYKES will release a new single ‘Best Thing’ on March 16 2015, following radio support from the likes of Radio 1 (Huw Stephens & Jen Long) and 6Music for last year’s Cam Blackwood-produced (George Ezra, Darlia) Gold Dust EP. The new single is headed up by a London Old Blue Last date on March 30, following a recent 6 date UK tour & previous shows at the 100 Club, Scala and Lexington, alongside appearances on the bill for Glastonbury & Bestival, plus the Vans Warped Tour.
Formed in London, SYKES’ fledgling success was actually kick-started by a chance encounter somewhere on the Florida peninsula where – unbeknownst to them- a gig crowd included one Kevin Lyman, better known as the man behind the international juggernaut that is the Vans Warped Tour. A smitten Lyman then personally championed the band in the U.S., a backing which has since borne fruit on both sides of the Atlantic, with SYKES latterly appearing on the Warped Tour bill at Alexandra Palace.
Sharing DNA with the crisp immediacy of Chvrches, ‘Best Thing’ is indicative of the whip-sharp electronic pop SYKES have made their business since half-Brazilian, half-English Julia encountered Londoners Will and Kris at University. Hinging on an elastic bassline & a head rush of a chorus, ‘Best Thing’ coolly debunks the fallacy of self-aggrandisement- as rife today via the distorted filters of Facebook and Instagram as the real word itself.
Though there’s a wry nod towards this demystification in the single’s eye-catching artwork- which sees a blonde Superhero crashing headfirst to earth in Icarus-esque fashion- you sense SYKES’ trajectory from here forwards is set altogether more skyward.