North Carolina’s UNIFIER have signed with Spartan Records (MAE, Trespassers, Sullivan) and will release a new EP titled Gutted on March 24.
The label has re-released the band’s 2011 EP, Oh, Great City with 3 bonus tracks and new artwork. For the next week, the EP will be available as a FREE download at spartanrecords.com and each day this week, they will be streaming a different song from the EP.
Over the past year, North Carolina’s heralded progressive alternative band Unifier has been gutted in many ways.
“Our new EP is about reinvention, both as individuals and a band, and we wanted the title Gutted to reflect that — but with the bleak connotation in which we experienced it,” says Aslan Freeman.
In the tradition of great modern alternative noisemakers like Brand New, Jimmy Eat World, and Foo Fighters, Unifier has spent the last several years releasing and performing a steady stream of gorgeously driving pop rock records (Colorado, Oh Great City EP, B_sides: Volumes 01-03). While momentum has reached an all-time high, the band has continually pushed to refine their sound and rediscover what drives them as artists, both individually and as a collective whole.
“Essentially, we’ve been in the process of rebranding our band, and Gutted is a big part of that,” says Luke Rayson. “We’re gradually moving in a heavier, darker, and more openly creative direction.”
What the band’s debut album Colorado achieved in terms of “big” and “pretty” aesthetics, Gutted matches with newfound elements of rawness and aggression. Conceptually, the EP wanders into both familiar and darker domains, examining recurring feelings of loss, helplessness, doubt, and judgment through a variety of narrative lenses.
“We wanted the tone of this EP to be a bit of a departure from what we’ve tried to accomplish with our previous releases, without sounding lo-fi or unpleasantly jarring at any point,” says Aslan. “We wanted the overall production to still be polished, but with the individual elements remaining more ‘alive in the room.’”
While drenched in darker, more experimental tones and moody thematic content, “alive” may actually be the most accurate adjective to describe Gutted. After repeat listens, the new “voice” of the band grows stronger and more familiar — a recalibrated and more powerful version of a model that was already working.
“Gutted is a bit of a segue between where we’ve been and where we are heading as a band,” says Mike Kane. “We’re treating it as a sort of a sounding board for peoples’ reactions.”
As with any evolution, each stage of output represents a step down a longer path. With Gutted, Unifier is discovering their true north; a creative foundation which countless iterations can be built upon. Gutted marks the beginning of a new era for Unifier — a period of growth through refinement; of progress through focus.