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UK duo Apidae stream new video Turning Tides via Swedish label Dumont Dumont

February 10, 2015

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UK duo Apidae have announced their new single ‘Turning Tides’ with positive vibes from both US and UK music lovers. Producer and multi-instrumentalist Greg Hummell met musician and producer Drew JH York at the University of Kent in 2013. York – who had previously collaborated with both local and international electronic producers Wehtam Yelthgiek, Mologon, and Totalmess – provides the perfect melodic counterpoint to Apidae’s darker material; his vocals compared favourably to those of both Thom Yorke and Justin Vernon.

The two combine for the first time on the debut Apidae single ‘Turning Tides’, primed for worldwide release today by Dumont Dumont, the Swedish label that has released acclaimed records by Australian singer RY X, UK musician Novo Amor and Danish singer Lisa Alma. Dumont Dumont is also the sister label to Jose Gonzalez’s Imperial Recordings.

Speaking about the video, Apidae said “There’s a theme of transition within the lyrics, describing an important turning point in life. We tried to capture that feeling in the video, juxtaposing the run up to, and come down of, a single night out.”

Following from the recent stream of their latest single, Apidae is pleased to unveil their new Piers Bailey-directed video for ‘Turning Tides‘- watch below-

Director: Piers Bailey
Camera Operator: David Reyes
Actors: Anthony Portsmouth, Jenni Stewart, Elliot Liburd
With thanks: David Reyes, www.hdhire.co.uk, Russell Martin, the University of Kent

“Turning Tides is a hypnotic slice of sang-froid which frames a gorgeous confluence of live instrumentation and electronically guided pulses.” Q Magazine

“With hypnotic, forward-thinking production and exotic pitched-percussion, the pair, who formed at the University of Kent, make great strides to create boundary-bashing electronic music.” The Line of Best Fit

“The balance of live instruments and electronic touches explored by the genre-blurry Apidae, the duo of Greg Hummell and Drew JH York, is evident throughout “Turning Tides.” On the track a thrumming bass lines runs in perpetual motion beneath York’s breathy falsetto and an evolving percussion line.”BULLET Magazine

Facebook: https://www.facebook.com/ApidaeUK
Twitter: https://twitter.com/ApidaeUK
Official: http://www.apidaemusic.co.uk/
Label: https://www.dumontdumont.com

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