News

Jungle remix Shura’s ‘Indecision’

December 15, 2014

1f7ac820-415e-4fe5-825b-fa230a5c2d43Shura – Jungle remix ‘Indecision’ 
LIVE: Radio 1 Future Festival, Village Underground headline show (March 25)
BBC Sound of 2015, Eurosonic, Sonar

“Shura sings for that soul-searing moment when hearts are not breaking, but broken” Pitchfork
“Soft, vaguely 70s/80s pop filtered through 90s R&B…Shura is the real deal” Fader
“Shura takes it to a whole new level” NME
“Packed with poise and drama…sensual and addictive” Clash
“Sit up and listen” Sunday Times

Shura has unveiled the Jungle remix of latest track ‘Indecision’, fresh from her nomination for the BBC Sound of 2015 list. The Anglo-Russian singer and producer has also been confirmed for the Radio 1 Future Festival on January 13 (featuring the likes of James Bay and Years & Years) before playing the likes of Eurosonic, Sonar Stockholm and a March 25 headline date at Village Underground. With ‘Indecision’ added to the In New Music We Trust list at Radio 1, going Top 10 on iTunes’ Electronic chart and reaching #1 on Hype Machine, Shura is currently writing and recordings songs for her debut album, which will be released in the UK via Polydor Records next year.

Commenting on the Jungle mix, Shura writes: “I remember hearing Platoon on Jungle’s Soundcloud over a year ago and freaking out about how good it was. I had no idea who there were and what the profile picture of a cartoon jungle teeming with animals meant the future held for them. Less than a year later, having released a few singles and signed to XL I heard they dropped Touch in an mix they did for Annie Mac from a mate who was listening at the time. It was pretty exciting. The fact that they’re also from Shepherd’s Bush – this tiny but amazing part of London – meant that I felt we had to collaborate in some way. Lucky they were really up for remixing and have added their awesome flavour to Indecision with this remix.

In ‘Touch‘, Shura established herself as one of the most stirring and resonant new voices in Pop: topping Hype Machine upon its emergence in February, earning fans diverse enough to include Jessie Ware (who Shura’s since remixed) and Chloe Moretz, and already passing 5 million hits (despite no official release). This summer’s ‘Just Once’ (ironically) repeated the trick, signalling the sound of an artist, producer and remixer on a singular path, at her own pace. More upbeat but just as emotive, ‘Indecision’ is deft, contemporary mix of twinkling, ‘Lucky-Star’-era Madonna with the bedroom-R&B grooves of Blood Orange, filtered through a haze of Balearic synths and swirling, Warpaint-inspired guitars. Lyrically, ‘Indecision’ falls in that appropriately messy middle-ground between the post-break-up anthem of ‘Touch’, and ‘Just Once’s’ bittersweet fantasy of fresh attraction: this is about having no clue where you stand in a relationship, and subsequently who you are as a person. In its breathy, anxious refrain, ‘Indecision’ simply asks your partner to call it, one way or the other (“Tell me why / we can’t make this work / it may be over but there’s something you should know / you’ve got my love boy, you’ve got my love”). The track was recorded in Shepherds Bush but features field recordings from the home of heartbreak-pop itself, Sweden (with the ambient sound of Stockholm streets echoing throughout, as if fading from memory).

A performer, producer, remixer and video editor, Shura was born in Moscow to a Russian actress and an English documentary filmmaker. Her passion for music came via her brother, who would DJ drum-and-bass at the weekends, installing an early love of electronic music in his sister. Keen to impress him, Shura began building her own songs at University, though her songwriting would find its focus in South America, where she worked for an extended period after her studies – contemplating past relationships, and future music. Between working in The Amazon and walking pumas, Shura “came back less afraid to attack pop, and make it my own thing”: she began working as an assistant video editor, writing songs in the quiet night-shifts and recruiting her close friends to kiss on camera for the DIY but quickly-viral video for ‘Touch’ (they soon found themselves being turned into gifs, apart from Shura – who didn’t get to snog anybody). It’s this personal but playful twist on the often-luxurious classic R&B which will see Shura – for instance – base the ‘Indecision’ artwork on a scene from 1990’s cult-sci-fi-classic Total Recall (in partnership with illustrator Louise Pomeroy). Immediately-recognisable in both sound and sentiment, ‘Indecision’ is that next step from an artist who, despite it all, remains decisive in all the right places.

LIVE
Tue Jan 13 – BBC Radio 1’s Future Festival

Wed Jan 14 – Eurosonic Noorderslag at The Grand Theatre Main
Fri Jan 16 – Eurosonic Noorderslag at Simplon Main
Sat Feb 14 – Sonar Stockholm 2015
Wed Mar 25 – London Village Underground: TICKETS

Tue Jul 21 – Croatia Rocks Festival 2015

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