“Shura sings for that soul-searing moment when hearts are not breaking, but broken” Pitchfork
“Soft, vaguely 70s/80s pop filtered through 90s R&B…Shura is the real deal” Fader
“Shura takes it to a whole new level” NME
“Packed with poise and drama…sensual and addictive” Clash
“Sit up and listen” Sunday Times
Shura has unveiled the first remix of ‘Indecision’ by London duo Formation, as well as announcing details of her next London show. Following her live debut at Pitchfork Paris and a sell-out hometown show at Studio Spaces, a headline date at Village Underground is now on sale for March 25. ‘Indecision’ has already reached #1 on Hype Machine and picked up radio support across the likes of Radio 1 (Zane Lowe, Annie Mac, Huw Stephens, Fearne Cotton, Scott Mills), 1Xtra, 6Music and XFM. With sets at the likes of Iceland’s Airwaves festival, Amsterdam’s London Calling and Berlin’s Electronic Beats festival still to come – and fresh from signing an album deal with Polydor Records – a limited edition, white-label 12″ vinyl for ‘Indecision’ will be announced shortly, alongside further live, remix and video plans.
In ‘Touch‘, Shura established herself as one of the most stirring and resonant new voices in Pop: topping Hype Machine upon its emergence in February, earning fans diverse enough to include Jessie Ware (who Shura’s since remixed) and Chloe Moretz, and already approaching 3 million hits (despite no official release). This summer’s ‘Just Once’ (ironically) repeated the trick, signalling the sound of an artist, producer and remixer on a singular path, at her own pace.
More upbeat but just as emotive, ‘Indecision’ is deft, contemporary mix of twinkling, ‘Lucky-Star’-era Madonna with the bedroom-R&B grooves of Blood Orange, filtered through a haze of Balearic synths and swirling, Warpaint-inspired guitars. Lyrically, ‘Indecision’ falls in that appropriately messy middle-ground between the post-break-up anthem of ‘Touch’, and ‘Just Once’s’ bittersweet fantasy of fresh attraction: this is about having no clue where you stand in a relationship, and subsequently who you are as a person. In its breathy, anxious refrain, ‘Indecision’ simply asks your partner to call it, one way or the other (“Tell me why / we can’t make this work / it may be over but there’s something you should know / you’ve got my love boy, you’ve got my love”). The track was recorded in Shepherds Bush but features field recordings from the home of heartbreak-pop itself, Sweden (with the ambient sound of Stockholm streets echoing throughout, as if fading from memory).
A performer, producer, remixer and video editor, Shura was born in Moscow to a Russian actress and an English documentary filmmaker. Her passion for music came via her brother, who would DJ drum-and-bass at the weekends, installing an early love of electronic music in his sister. Keen to impress him, Shura began building her own songs at University, though her songwriting would find its focus in South America, where she worked for an extended period after her studies – contemplating past relationships, and future music. Between working in The Amazon and walking pumas, Shura “came back less afraid to attack pop, and make it my own thing”: she began working as an assistant video editor, writing songs in the quiet night-shifts and recruiting her close friends to kiss on camera for the DIY but quickly-viral video for ‘Touch’ (they soon found themselves being turned into gifs, apart from Shura – who didn’t get to snog anybody). It’s this personal but playful twist on the often-luxurious classic R&B which will see Shura – for instance – base the ‘Indecision’ artwork on a scene from 1990’s cult-sci-fi-classic Total Recall (in partnership with illustrator Louise Pomeroy). Immediately-recognisable in both sound and sentiment, ‘Indecision’ is that next step from an artist who, despite it all, remains decisive in all the right places.
SHU’S ACCIDENTAL EUROPEAN TOUR
29th – Pitchfork Festival, Paris
30th – AB Club, Brussels w/ Kelela
1st – London Calling, Amsterdam
5th – Studio Spaces, London [[SOLD OUT]]
7th – Iceland Airwaves, Reykjavik / TICKETS
21st – Electronic Beats Festival, Leipzig / TICKETS
28th – Vodafone Mexefest, Lisobn / TICKETS
10th – Kantine am Berghain, Berlin / TICKETS
25th – Village Underground, London / TICKETS (on sale today).