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Introducing Meanwhile – Luvletta Single Special on Universal‏

March 10, 2014

meanwhileMeanwhile – ‘Luvletta’ (Fiction/Universal)
“Fantastic, Prince-meets-Let’s-Dance-era-David-Bowie machine funk” Guardian
“Full of colourful bombast and panache…raucous and intriguing. Just listen Noisey
“This debut is a monster of a tune” Sunday Times
“A standout…so buoyant it could blow the roof off” Line of Best Fit
“You won’t hear a more supremely assured debut this year” DIY

This is Meanwhile – a prodigiously talented singer, producer and film composer, who has premiered his debut track, ‘Luvletta’ (Fiction Records / Universal). Further release and live plans will be announced shortly.

Meanwhile’s music is a heady mix of the escapist and the everyday, the familiar with the strange and new: think the Minneapolis Sound, via the M3. First offering ‘Luvletta’ contrasts lyrics of infatuation and conflict with futuristic funk, juddering synths and big beats. It’s an immediate and immersive introduction: “I’m on my way”, Meanwhile sings at its climax, and you feel it too.

Meanwhile’s entry to songwriting in fact came via cinema, when the sweeping sounds of Danny Elfman, Tim Burton’s long-time collaborator, instilled an early love of film scores: he took up the piano, and began composing ambitious pieces after school. This habit emerged late last year, when Meanwhile quietly uploaded a selection of movie re-interpretations to Youtube (‘Luvletta’ was hinted at when combined with the explosive fight-scene from Korean revenge thriller ‘Oldboy’). And as he moved from soundtrack pieces to the ambitious bedroom productions of his solo material, so too came the controlled, world-building possibilities of character, akin to Gorillaz or Janelle Monae – through which every frustration he daren’t say aloud could finally be brought to vivid, colourful life.

Part alter-ego, part self-realization, and a total breath of fresh air: that is Meanwhile, the most idiosyncratic new talent of 2014.

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