News

OK Go unveil their most EPIC video yet for ‘I Won’t Let You Down’

October 28, 2014

d4cc80c2-3a23-400f-8fba-4e6ffd980f29 Watch their most epic video yet for forthcoming single
‘I Won’t Let You Down’, released 10th December 2014

New album Hungry Ghosts released 16th February 2015

LA’s OK Go have unveiled the show-stopping video for their new single ‘I Won’t Let You Down’, taken from the forthcoming album Hungry Ghosts, released in the UK on 16th February 2015 (Paracadute/BMG). The album is available to pre-order now and come with an instant download of ‘I Won’t Let You Down’ – http://po.st/GSPO.

Premiered today in the US on NBC’s Today, the clip, which can be viewed at okgo.net, was shot in Japan’s Chiba Prefecture in August 2014. In preparation for the album’s release, OK Go approached Honda through their friend, creative director Morihiro Harano (of Mori Inc.), with the idea to collaborate and produce a music video. The resulting clip was shot using a custom “multi-copter camera” developed for the project.

In OK Go’s signature style, the action is captured in one single shot. It was directed by OK Go’s Damian Kulash and Kazuaki Seki, with creative direction by Morihiro Harano. Honda lent the band the futuristic UNI-CUBs seen in the video. The UNI-CUB is a unique omni-directional driving wheel system that is currently in the development stage.

Continuing a career that includes award-winning videos, New York Times op-eds, a major label split and the establishment of a DIY trans-media mini-empire (Paracadute), collaborations with pioneering dance companies and tech giants, animators and Muppets, OK Go continue to fearlessly dream and build new worlds in a time when creative boundaries have all but dissolved. Apple marketing chief Phil Schiller famously called OK Go “the first post-Internet band, the first band to use the internet as a medium of art, not just commerce.”

OK Go will return to the UK for a one off show at London’s Koko on 13th February 2015 ahead of the release of Hungry Ghosts on 16th February 2015 via Paracadute / BMG. Tickets are available now from http://po.st/OkGoKoko

Find OK Go online at: www.okgo.net | www.facebook.com/okgo

You Might Also Like

No Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.