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Earl Sweatshirt collabs with Spike Jonze’s skate shoe company Lakai‏

April 3, 2014

Lakai_EARL_SP14_All_4EARL SWEATSHIRT COLLABS WITH LAKAI
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Leading skateboard shoe brand Lakai Limited Footwear are proud to announce a shoe collab with Earl Sweatshirt. The brand founded by professional skateboarders Mike Carroll, Rick Howard and movie director Spike Jonze in 1999 will launch various limited edition apparel and shoes in the UK this month.

Earl grew up skateboarding with Lakai team rider Nakel Smith in Los Angeles, so this collaboration evolved naturally through that friendship. With Earl already being a fan of the Lakai Camby shoe since its release last Spring, it was the obvious style choice for the project, so four different colourways of Earl’s Camby model will be released in the next two weeks to UK skate shops alongside a series of t-shirts, hoodies, socks and bucket hats.

The design theme centres around the stripe pattern in Odd Future’s iconic ‘Doughnut’ graphic. Earl expressed interest in having at least one made for skateboarding within this series, so Lakai have made two all-canvas colours for ‘on the stage’ use and two all-suede colours for ‘on the board’ use.

Thebe Neruda Kgositsile (better known by his stage name Earl Sweatshirt) is a member of the Los Angeles based hip hop collective Odd Future and is signed to his own label, Tan Cressida. Earl gained recognition and critical praise for his debut mixtape, Earl. Following its release, he was sent to a boarding school in Samoa by his mother until his eighteenth birthday. On August 20, 2013, he released his debut studio album, Doris.

Founded by professional skateboarders Mike Carroll, Rick Howard and movie director Spike Jonze in 1999, Lakai is built on the dedication and pride they have always invested into their skateboarding and the Girl and Chocolate brands. With a focus on creating an atmosphere that is supportive and motivating, while developing a product line that team riders can be proud of, Lakai has maintained a unique level of integrity and respect within the skateboarding community since its inception. Simply stated, Lakai Limited Footwear are “The Shoes We Skate”.

Pre order Earl’s collection from various skateboard shops across the UK now.

Online at: www.lakai.com

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